The Traits And Behavior Are Needed To Be An Effective Leader Free Sample

Leadership is really the act uponing others to take work and in such a manner that I have a good criterion and quality in it. If the leader is executing extraordinary so we say that he is the true leader and accomplishing ends should be the top precedence of him. A good leader believes in extraordinary consequences and these consequences serve as an inspiration for others to execute every bit good.

Peoples believe in the theory that the leader is the 1 who can accomplish ends in a manner that they can non make. Hence the leading effectivity plays the cardinal function in acquiring ends of highest precedence for the organisation. The effectivity of the leader is straight related to the growing of the organisation and more the organisation will turn due to his accomplishments and difficult work. But still there is a job to judge the effectivity of the leader. That inquiry has been answered by many writers along with their theories. Peter F. Drucker says that ‘Management becomes right when the leading does the right things. ‘

This paper is written with the intent of doing a survey of some leader with the intent to measure the strong features to go the leader so the observation and interview informations is collected which so analyzed to do a concluding statement about the traits of a good leader. After the analysis and treatment I have tried to develop a leading development program which was based on the features of my leader and feedback.

Background of leader

My chosen leader in this paper is Pakistani Dr S. M. Junaid Zaidi. He is one of the innovators in the IT sector of Pakistan. He established COMSATS Institute of Information Technology ( CIIT ) in 1998, at that clip it was the 1 of few institute of information engineering in Pakistan. Dr Zaidi is related to instruction industry for many old ages. His calling starts with the Master ‘s grades in Physics and Mathematics in early 1970 ‘s which he got from Punjab University Lahore.

Then he went to UK for farther surveies and completed Master ‘s grade in Operation Research from Birmingham University he continued his surveies and got a doctor’s degree from the same institute with specialisation in optimisation of Algorithms on Networking. After returning to Pakistan he served as Government Officers for Government of Pakistan in the field of Science and Technology, and besides remained an Advisor for United Nations for Malaysia. After a long experience of 25 old ages in direction and Science and Technology he started his ain institute CIIT with coaction with COMSTECH.

Under his leading COMSATS Institute of Information Technology Achieved a figure of mileposts and was given Charter by the Government of Pakistan in 2000 after that the door of success for COMSATS opened and in less so ten old ages it become taking institute in the field of Modern Studies. CIIT has now seven different subdivisions in different metropoliss of Pakistan with more so 16000 pupils enrolled and 1500 module members.

Government of Pakistan recognized the singular accomplishment of DR. SM Junaid Zaidi and he was given the national Award i.e. Sitara-i-Imtiaz ( Start of Distinction ) for his singular attempts to the Services of Pakistan in 2007. He besides got the top IT award by NCR in 2001 for his singular attempts for Pakistan during 1987-1995 and was awarded IT Pioneer “ 1987-1995 ” .

Leadership theoretical account

I have used way end theoretical account for the effectivity of Dr. S.M Junaid Zaidi in this paper ( see appendix D ) . In this theoretical account we analyze the influence of the leader over its subsidiaries and the way towards the end and the ability of the leader to accomplish those ends. This theoretical account is really the qualities of leader to take hurdlings and do moves towards ends.

This theoretical account is really the anticipation theory of motive and the manner of leading that the leader adopts to accomplish the ends and output best possible consequences. “ The state of affairs has an impact on the leading manner of an effectual leader. And so there comes the motive and capableness of follower ‘s, the narrative do n’t stop here but the trouble of occupation and other contextual factors besides play at that place function in leading. Evans, M.G. ( 1970 )


The two agencies of doing notes on the leading of our proposed leader are taken as observation and the interview as the other 1. Both of these methods helps me to measure the personality of my leader in the best manner and helps me to develop a leading program.

Interview is conducted to detect the interior ego of a individual and kind out the features of him which can non be observed in day-to-day life. I have used an interview which is structured and have tried to properly cover all the information to be asked. The interview will assist me easy happen out the traits of Dr. S M Junaid Zaidi which in general are really hard to happen out. It has made my work more elaborate and easy to analyse.

Observation method of research is developed in detecting people in natural scene. This method focuses more on people ‘s natural behavior in day-to-day life ( May, 2001 ) . As an perceiver Judgess the state of affairs he set up some thought about the personality of the leader. Then with the aid of the interview inquiry the perceiver can associate the two scenes and can make some good statements about the personality. Second the perceiver can watch and roll up information straight with the aid of observation straight. I choose straight observation method by taking note what he is making during observation clip ( see appendix A ) .


The interview is conducted with the intent of admiting the trait, behaviour, manner, ethic, power and influence of the leader. ( seen in Appendix B ) . These inquiries are designed in a manner that I have got the thought of the leader with regard to the way end leading theoretical account. I used the electronic mail method to interview him as this was the most executable and easy manner for me.


I visited the organisation a few hebdomads ago to hold an observation of his activities and I besides had some clip to chew the fat with him over a cup of tea that ‘s all made possible due to a workshop conducted on the personality traits by CIIT and he was the talker in that workshop. After the workshop on refreshment I asked him few inquiries and tried to judge his personality and interim he besides told me some utile tips that he utilize to pull off his subsidiaries. He has a alone personality and I exhaustively observed his manner of meeting people and the manner he uses to affect people with his personality.


As from the Table in Row one the traits are shown. From the collected information we can state that both the interview informations and the observation informations are rather similar to each other. Both methodological analysiss show the same traits. The interview information shows that he is end oriented which was non shown in the observation informations. He is humourous which was obvious from his address and he was besides really intelligent as shown by the tabular array.

My observation shows that Dr. Junaid Zaidi is one of the effectual leader as all the features of the effectual leader that are described in the trait theory are found in him i.e Sense of Humor, Warmth, Tolerance for Frustration, Internal Locus for Control and extraversion, Emotional Intelligence, trustiness, adaptability and flexibleness. Most of these features were observed In Dr. SM Junaid Zaidi both in observation and in Interview.

However, “ Leading is really the function of the organisation leader to excite workers to accomplish there mark by directing and actuating them with effectual communicating so that they can do there advancement in effectual mode. “ ( Bateman and Snell, 1999: 7 ) Furthermore, Fiedler ( 1967 ) says that the leader would be every bit effectual as the would do himself congruent to the demands of the state of affairs.

The tasked orientated leaders seem to be more effectual in the state of affairss high or low control and predictability, and oriented leaders seem to be more effectual in the utmost state of affairss. Furthermore, Intagliata et Al. ( 2000 ) contend that leading competences are considered to be of import in the accomplishment of organisational ends, peculiarly when the competences are organisation specific. Metz ( 2001 ) notes, today, effectual leading has to be superb ability in order to hold an impact on the others and therefore doing it possible to be leader in every field. ”

All the statements have proved that the leaders are born and the have features of leader in them. These traits help us in screening of the qualities that who is leader and who is non leader and besides the effectivity of a leader. Hence after detecting the traits of a good leader we have come to cognize that Dr. SM Junaid Zaidi is an effectual leader.


Acording to the observation and interview the behaviour of Dr. SM Junaid Zaidi is that of a leader because he has some really good qualities of Situation Analyst and moderate Risk Taker along with motivational. He is a born leader and harmonizing to behaviour theory, he is end oriented. It means he believes in accomplishing ends through relationship between people and production to derive the optimal consequences through engagement, engagement and committedness ( Dubrin, et all, 2006 ) .

Furthermore, this manner gets the followings affecting in organisational end and determined production demand as portion of organisation. That will ensue in teamwork committedness which would hold respectful impact and motivated squad work and satisfaction of these would take to high degree of production. ” ( Zeidan, LACPA, 2009 )

However, my personal observation shows that Dr. Zaidi is a end oriented personality and he wants his squad to accomplish every bit much as possible. Like Riggs ( 1982 ) argues that direction and leading are two separate hemispheres. Directors tend to work within defined bounds of known measures, utilizing well-established techniques to carry through preset terminals ; the director tends to emphasize agencies and neglect terminals. The leader ‘s undertaking is to keep, before all individuals connected with an establishment or organisation, some vision of what its mission is and how it can be reached more efficaciously.

Directors may be described as being excessively busy making the possible to happen clip to make for the hard or impossible. Leadership involves looking frontward, every bit good as inward ( p. eight ) . Hence Dr. Zaidi fulfils this dimension of looking frontward and inward at the same clip. This manner focuses on the undertaking accomplishment. Task oriented leading create energy by achievement of undertaking efficient and seasonably.

Task-oriented leading besides keeps people focus on the undertaking and understand struggle in group ( Gray, 2009 ) . “ Harmonizing to gray there must be some peculiar characteristics in the personality of an effectual leader like he must possess some vivacious creativeness with passionate committedness and copiousness of common sense merely the he will hold an attitude and behaviour of a good leader. “ Metz concluded: “ to develop this new leader is an tremendous challenge ” ( p. 2-3 ) .Therefore, Hence Dr. SM Junaid Zaidi is an effectual leader based on his leading behavior.


Based on interview informations, Dr. Zaidi has an effectual personality and the power to affect people with his manner to communicating. Patterson ( 2009 ) suggests that leaders who use their ain personal power to do certain that he has an influential impact on the others so that they may see the organisation a life organism. , He must possess flexible system and open to others. This will take to actuate employees and in bend will give better consequences.

Furthermore, Felix E. Unaeze ( 1990 ) says Aligning People-communicating the way by words and workss to all those whose cooperation may be needed so as to act upon the creative activity of squads and alliances that understand the vision and schemes, and accept their cogency. From above mentioned strong supportive stuff it is obvious that Dr. S M Junaid Zaidi is doing his powerful personality working for his organisation. He utilizes his ain powerful attitude to make work and make consciousness that our organisation is more consequence oriented instead so task oriented.

Harmonizing to Purkey and Siegel ( 2003 ) , “ Leadership is a pattern that makes the advancement of the organisation possible and it helps merely when the leaders have a powerful impact on the maps of the organisation. There is a theory of invitational leading that helps the leaders to avoid hard determination and it helps the organisation to make some powerful future end oriented squad work. ” ( p. 1 ) Hence Dr. Zaidi is person who has created a chrisma of powerful leading and is a function theoretical account in the eyes of the employees of the organisation. So his power is doing him an effectual leader.


Interview and observation informations shows that Dr. Zaidi has a strong influence over his staff by audience and strong determination devising accomplishment. He has ability to utilize his accomplishments and abilities to do others work like he does therefore he influences the staff. Furthermore harmonizing to the survey besides the leader is one who has ability to act upon in a positive manner like Gardener ( 1993 ) describes the characteristics of an influential leader he may hold some originative thought that the others might comprehend as a novel but subsequently they accept that in civilization but besides he do certain to work out hard jobs and supply footing to them for hereafter. ( p. 35 )

The other maneuver that he uses to affect his staff is his considerate nature he assumes that the others are a good aid to him in being giving suggestions as he is from instruction industry like the schools research done by ( Brookover & A ; Lezotte, 1977 ; Edmonds, 1979 ; Sergiovanni, 2001 ) shows that the leader related to some instruction industry must demo powerful and influential instruction background. ‘

He tries to keep a n effectual leading through doing certain that the others are satisfied with what stairss he takes and besides that the major alterations needed in his personality. Like the undermentioned grounds Gresso ( 1993 ) , suggest that some modern constructs can be developed from the apprehension of the influential leading traits which will give the foundation of the values that are shared in the organisation and are indispensable to the organisation. Thus the survey suggest that the qualities that we have found in the Dr. Zaidi are really much related to the construct of leading.


Dr. Junaid Zaidi is a really baronial individual. He has a really low personality and is acute to offer what he has to others. Lie he has introduced the most effectual scholarship strategies for his pupils and he has prticipted in figure of charity programmes immediately. Harmonizing to consequentialist theory, his actions are ethical. The information besides shows that he is unity and equity. In measuring the ethical leading, we should look at both single leader and context within leader ‘s determination or action. A leading with unity and equity would be judged different from one with characteristic in inquiry ( Brophy, 2010 ) .

Meanwhile the leading traits of Dr. S M Junaid Zaidi besides have a batch of relevancy with the literature like ‘Good leading is inseparable from blameless moralss, function patterning the value of making the right thing, and being guided by a sound moral compass ‘ ( Carter, p. 37) . Hence, Dr. Zaidi is effectual leader.

Leadership theoretical account

Observation and Interview with Dr. SM Junaid Zaidi shows that he is a self incentive, ambitious and end oriented leader Ho wants to do some advancement in life on every measure. He set illustration and do his employees follow his pes stairss and therefore make a way end theoretical account. He has set the aims and intent of the employees to accomplish ends. He involves in every activities of company to do certain all activities are done good by straight stating the subsidiaries what they are supported to execute. Harmonizing to research Directive leading aid employees experience comfy about themselves, their colleague and state of affairs ( Northouse, 2010 ) .

Furthermore, Dr. Zaidi holds a high prestigiousness in the eyes of the employees he makes some aggressive moves when needed but still creates so much enthusiasm among his employees that hey experience a good relationship with each other. His inspirational addresss to his employees make his leading more effectual.

Stephen J. Zaccaro ” says that the combinations of different features of leaders and properties in them help employees in many different ways it is more likely to judge the qualities of leader instead so individual traits. In add-on to this the leaders besides possess a nucleus form of behavior that leads to the different stable characteristics ecessary to keep a productive result.

In add-on, interview informations shows that Dr. S M Junaid Zaidi behaves as participative leading manner as good harmonizing to the old survey. He frequently consults with his employees to acquire their thoughts and suggestions so earnestly take it into history when doing determination. He besides enforces two manner communications in company to seek staffs ‘ feedback about working environment. Dubrin ( 2010 ) besides agrees that participative manner is best suit to better the moral of well-motivation of employees who is executing the undertaking.

Dr. S M junaid Zaidi has different attacks on different occasions and some times he is supportive some clip directing and largely participative. He is a sort of leader who takes duty and makes determinations as a nucleus value in order to heighten the public presentation of organisation. He tries to take obstructions from the way of organisation. He is particiapative in every subdivision of organisation and most of his friends says that he is an all libertine in the field of direction. He is supportive to his co-workers and helps them in any manner they want. Hence Dr. S M Junaid Zaidi Approves all the quality and attacks towards the leading.


From all the treatment we have deduced that the traits and behaviour we observed in Dr. Zaidi are harmonizing to the theory and research and the Dr. Zaidi is one who makes the powerful determination in the organisation. He is low and baronial adult male who have feelings for others and can act upon others with his personality. Now we I have concluded the information in a table signifier.

Based on what I have observed and interviewed my leader Dr. Zaidi and informations of 360 degree feedback, I found a considerable spread between him and me, particularly in countries such as assurance, persuasion accomplishments, communicating accomplishments and direction accomplishments. In order to be effectual leader like DR. Zaidi in the hereafter, I must manage and get the better of all my failings by upgrading my cognition and better my leading accomplishment. I have made leading self- development program for two old ages.

Business S – Responsibility Volvo Company

Corporate Social Responsibility and Sustainable Selling

I. Background:

Harmonizing to Volvo ( 2007a ) define that Volvo is wholly-owned subordinate of Ford Motor Company since 1999 by together with Jaguar, Land Rover and Aston Martin, the company is portion of the Premier Automotive Group ( PAG ) in the Ford’s premium auto division. Volvo Cars is a Centre of Excellence for Safety for Ford Motor Company, every bit good as a Centre of Excellence for Telemetric for PAG. The ‘Volvo’ name is owned by Volvo Trademark Holding AB, which is jointly owned by Ford Motor Company and AB Volvo. Volvo Cars employs a sum of about 25,553 people.

The company sold a sum of more than 427,700 new Volvo autos in 2006. The Volvo Cars caput office, merchandise development, selling and disposal maps are located in Goteborg. Its autos are marketed and sold by regional market companies and national gross revenues companies in approximately 100 states.

  • The program, development, proposition of the administration:

The Volvo auto production workss are located in Goteborg and Uddevalla in Sweden and Ghent, Belgium. Pininfarina Sverige, Uddevalla is owned jointly by Pininfarina SpA of Italy ( 60 % ) and Volvo Cars ( 40 % ) . Certain constituents are manufactured at their Swedish workss in Skovde, Floby and Olofstrom, while the company besides operates little assembly workss in Malaysia and Thailand.

Small sums of Volvo autos were besides assembled at Fords mill in South Africa. In add-on, production of Volvo autos besides started at Changan Ford Mazda Automobile Co. , Ltd since 2006. ( Changan Ford Mazda Automobile ) , Ford Motor Company ‘s passenger-car joint venture in Chongqing, China. ( Reference1 )

In Volvo ( 2007a ) , it defined that Volvo had launched the new C30 which is a auto for an active life style in urban countries, therefore doing introduction in the section for two-door premium autos. The gross revenues mark is 65, 000 autos a twelvemonth and 75 % of the expected purchasers will be in Europe.

Volvo Cars besides launched Flexi Fuel theoretical accounts powered by renewable bio-ethanol on several European markets during fall. The green theoretical account scope is besides being extended and even Volvo’s new C30 will be offered with eco-optimised Flexi Fuel power. In Volvo ( 2007a ) its autos Management Team decided to reenforce the administration and administration procedures for environment issues to be better prepared to run into future environmental challenges and thereby farther beef up the Volvo trade name.

Product related issues are governed by the Environmental Committee within the PSC ( Product Strategy Committee ) . The Environmental Committee is headed by Sven-Erik Svensson and Lex Kerssemakers. It focuses on long term strategic merchandise issues and to better coordination between Product Development, BBPS ( Brand Business and Product Strategy ) , Governmental, Legal and Public Affairs every bit good as seeking farther synergisms within FMC.

All non-products related issues are governed by Steven Armstrong and the Environmental Committee within the Operations Committee. This Environmental Committee will every bit good unafraid coordination with the above mentioned organizational units. Steven Armstrong and Lex Kerssemaker are besides the direction representatives for environment in the Volvo Cars Management Team, responsible for reenforcing the nucleus value environment every bit good as fulfillment of the ISO 14001 demands.

The Volvo Cars overall duty for ISO14001 has been transferred from Research & A ; Development to Process and Operational Excellence for improved integrating in the Volvo Cars BMS ( Business Management System ) , which already has incorporated the Quality criterion ISO 9001. As a effect of the above, the Volvo Cars Environmental Council is herewith discontinued every bit good as the function Volvo Cars Environmental Director.

In this instance, Volvo has 3 different function degrees which are car manufacturer, local participant and planetary participant. First of wholly, as a function of car manufacturer, Volvo found that their merchandises used to bring forth noise and air pollution during the congestion, after that they were seek to cut down the jobs with ‘sustainable concern strategies’ , so they developed Lambda detector, it reduced tailpipe emanations by up to 90 % .

The Lambda detector was introduced into Volvo autos in1976 and now it is the criterion of the industry. Another innovation is the three point safety belt, which is a Volvo invention that is now standard in every auto in the universe. Besides, Volvo ( 2007b ) describe that their ‘factories use closed H2O rhythms to cut down the ingestion of fresh H2O and are equipped with advanced H2O intervention installations, while residuary merchandises are treated in an environmentally compatible manner’ .

Next, as a planetary participant Volvo ( 2006 ) suggest that ‘Our repute allows us to pull expertness from around the universe and beginning the best constituents that help us construct the highest quality autos in the world’ which allow Volvo to bring forth better autos that are less damaged to the environmental. Furthermore, in 2000, Volvo signed the United Nation’s Global Compact enterprise to work for human rights, set up good on the job conditions, take duty for the environment and combat corruptness.

However, as being the function of local participant, the manner of Volvo is wholly different as planetary participant, Volvo ( 2006 ) thinks that employees are the most of import stakeholders. They have the ‘responsibility to be an honest, transparent and active company’ . They achieve this by ‘being a developmental, ethical and dependable employer, by lending cognition, and taking into history our environmental and societal impact in buying, production and distribution’ .

Besides Volvo provides educational and cultural programmes to employees in an attempt to further the following coevals of employees and beef up the repute of Volvo Cars. It is believed that Volvo is making the right things to construct a measure traveling frontward for the hereafter. They educated the employees who enable them to develop, innovated, come up with fresh thoughts and to bring forth quality goods that stick with their accomplishment which is attention more about the environment…

  • The factors doing the environmental job when provision:

Quality is an look of our end to offer dependable merchandises and services. In all facets of our operations, from merchandise development and production, to bringing and client support, the focal point shall be on customers’ demands and outlooks. Volvo’s end is to transcend their outlooks.

With a client focal point based on everyone’s committedness and engagement, combined with a procedure civilization, our purpose is to be figure one in client satisfaction. This is based on a civilization in which all employees are antiphonal and cognizant of what must be accomplished to be the best concern spouse.

“ An car is driven by people. Safety is and must be the basic rule in all design work ” this is a quotation mark from the Volvo laminitiss.

A series of open uping safety inventions has made Volvo a universe leader in automotive safety over the old ages. The Volvo safety construct has evolved to embrace safety in a broader context – safety in the interaction with others on roads and in work state of affairss, every bit good as bettering comfort and working conditions for drivers and operators. A high criterion of safety represents a major part to efficient conveyance.

Environmental attention is together with quality and safety a corporate value for the Volvo Group. Already in the mission statement, we province that “we use our expertness to make transport-related difficult and soft merchandises of superior quality, safety and environmental care“ .

We all depend on conveyances and swimmingly functioning transit is one of the basiss of modern society. The distribution of day-to-day supplies to people in metropoliss, the trade between companies and the personal mobility are all illustrations of how dependent we are on conveyances.

Volvo has a duty. The issue of what represents good or bad corporate societal public presentation has been the topic of come confusion. This is chiefly caused by a focal point on activities instead than results of activities that define public presentation ( Woods 1991 ) . The original societal describing motion of the 1970s died a fleet decease in the face of opposition from concerns who viewed it as another ‘stick’ with which regular alters could crush them.

As one of the world’s biggest makers of heavy commercial vehicles, Volvo bears a clear duty for cut downing the environmental impact of its merchandises. However, a long history of proactive environmental programmes has besides provided us with an chance of beef uping both our ain and our customers’ fight, while lending to positive social development.

A long tradition of responsible concern behavior and consistent attempt under the headlines of quality, safety and environmental attention organize the foundation for societal duty in the Volvo Group.

The Volvo Group can be characterized as a decentralized administration, but with common values. The attack to societal duty actions and undertakings differs from state to state, depending on societal security systems and other local conditions.

The general mention papers for ethical and societal issues is the corporate codification of behavior, including the issues contained in Global Compact. A new Code of Conduct was adopted by the Board of Directors in June 2003. It updates the old codification from 1982 and is extended to be the general mention papers for ethical and societal issues.

Geographically the green challenge forces companies to believe internationally and globally to understand the socio-environmental impact of their merchandises, production procedures and sourcing policies. Economically it besides forces them to believe across industry boundaries. It can non be understood or tackled from a chauvinistic or a individual across all industries, from those in the environmental deductions, was demonstrated when the Code of Conduct is perpetrating to the rules of the UN Global Compact.

However the green challenge may besides necessitate sellers to abandon many of their prepossessions about their client, their merchandises and the nature of their market. The green challenge is underscoring the socio- environmental costs of merchandises when sellers are used to concentrating on the techno-economic benefits and their function in work outing, instead than doing, jobs for clients.

The job about what to make with cast-off merchandises, which used to be the consumer’s job, is now a challenge for the seller. In some instances sellers are actively assisting consumers to utilize less of their merchandises – a really fresh construct for selling. Let do more clearly by the Einsmann’s ( 1992 ) account how when merchandise directors championed the construct of a refill battalion for Protector and Gamble’s Lenor fabric softener: “They had to get the better of the conventional wisdom in the company: that the incommodiousness of the refill battalions would be unacceptable to consumers. Research closed the statement. Once refill were market tested, it was rapidly evident that the incommodiousness of refilling… was more than offset by consumers’ satisfaction at cut downing the sum of plastic waste that had to be put in the rubbish bag.’

  • The values which administration has chosen to construct into their trade names in footings of its environmental footmark:

Volvo perceives their company to be at the top of the market in the universe of premium autos in footings of their environmental footmark. Harmonizing to their President and CEO Fredrik Arc, In Volvo ( 2007c ) says that Volvo is to be ranked as a leader in footings of Environmental attention amongst the universes premium auto trade names. This can be seen to be deemed a fact as in March 2003 Volvo became one of the first car manufacturers in the universe to be awarded planetary enfranchisement under the international environmental criterion, ISO 14001. Volvo has produced nucleus values that are safety, quality every bit good as the environment.

Volvo has realized the consequence on the environment that they have so taken many steps in order to cut down these negative effects. In an Environmental policy Volvo ( 2007d ) made by their President and CEO Fredrik Arc outlines the marks they want to accomplish in order for them to make their coveted degree of environmental attention. It covers two chief cardinal marks to assist better environmental attention and has marks for the purposes that they want to be achieve for them, these are is stated below ;

Energy and resource efficiency

Cuting emanation of C dioxide and usage of resources by:

  • Continually bettering fuel efficiency

  • Increasing the recycled and renewable energy resources

  • Increasing efficiency and cut downing the production of waste in all their operation.

Health-related engineerings

Reducing wellness and environmental hazard caused by personal mobility:

  • Developing emanation control systems to cut down the impact of Volvo’s vehicles consequence of the quality of air.

  • Minimizing the usage of stuffs harmful to human wellness or the environment.

  • Avoiding asthma including and allergenic substances in their auto insides

  • Minimizing, every bit much as they can of emanations to the air, H2O and the dirt from their produced manufactured units.

These policy marks are closely related to their values of environmental attention and their believed duties Volvo ( 2007e ) and ties into what Volvo provinces are their corporate citizenship committedness, and their desire to go a responsible corporate citizen. Volvo has in order to accomplish their environmental policies strived to do their autos and production methods as environmentally friendly as possible, Which says in Volvo ( 2007f ) that in 1976 they created a Lambda detector that reduced tailpipe emanation by 90 % .

The Lambda system has now become criterion in the industry. They besides have amongst the cleanest production installations in the universe. They have significantly reduced the environment effects of auto devising, by cut downing solvent emanations Volvo have besides taken in careful pattern across all facet of their aftercare.

Volvo continuously are seeking to demo corporate citizenship committedness as they continue to pass on with stakeholder and show duty in motion and the purchasing of their parts and they use of energy when bring forthing their autos. They continue to look to better efficiency of their vehicles and this can be demonstrated like their research such as when they produced their Lambda detector. Volvo focal point on doing their production methods more environmentally friendly, Volvo ( 2007g ) says they have reduced solvent emanation from 30kg/car in the 70’s to 1.95kg/car in 2004. Volvo have reduced, as good eliminated a batch of harmful chemicals that are made in production.

They invariably engage with and are seeking to prolong their image of being an environmentally responsible organisations and are seeking to construct upon a good ethical repute into their trade name they say in a statement that enforce their duty to the environment and the ground the believe it is so much needed is because quoted from the Volvo web site, ‘because if we fail, the trade name suffers and finally so make our sales’ . Volvo closely see their perceptual experience to be a ethical company to be a plus to their entreaty towards possible clients and so finally a great discriminator against other premium auto rival companies.

But besides taking an environmentally friendly act towards their production methods is done besides harmonizing from Volvo to help them to accomplish a ‘sustainable concern strategies’ . Basically it can be seen that Volvo uses their environmental attack as a manner of them adding value to their merchandises. Volvo has decided to follow a favorable public image by taking the environmental stance that they have made. Volvo has taken the attack of set uping their environmental footmark attack as a pull factor to clients it will increase demand of their merchandises in certain cardinal market groups.

Those who believe that they would desire to be portion of member groups such as people who believe they are environmentally cognizant such as members of Friends of the Earth and other environmental groups. Besides people who would hold associatory groups that besides have a common involvement in the environment. Their actions may take to increased gross revenues from these groups of consumers.

  • Product life rhythm:

Every merchandise has an impact on the environment throughout its lifecycle, from extraction of the natural stuffs to concluding disposal and recycling. For this ground, it is of import to analyze its environmental impact from a holistic, lifecycle position. ( Volvo K )

A new Volvo auto is a extremely complex merchandise whose environmental impact varies at different phases of its lifecycle. In order to cover the full lifecycle, the EPI is divided into six chief countries.

Many facets of the merchandise ‘s impact on the environment must be considered when mapping the life rhythm of a auto. The EPI enables us to hold on the full life rhythm, and to mensurate our advancement as we work to develop more environmentally compatible merchandises and services. In this manner, we can:

  • Show how we, our providers and our traders are working to implement environmental direction systems ;

  • Show how much energy is used to fabricate our autos, the measure of dissolvers discharged from our workss and the efficiency with which the stuffs in the autos are utilised ;

  • Illustrate the emanation degrees generated by the autos when they are driven and how much fuel they use. This enables you to compare how much C dioxide is emitted and the measure of hydrocarbons released by the auto ‘s fuel system as a whole ;

  • Stipulate the measures of recycled non-metallic stuffs used in our autos ;

  • Describe which measures we have taken to develop a healthier in-car environment.

  • Recommendation:

In our sentiment, Volvo is constructing the following measure a spot slow buttocks, at the minute, it chiefly concentrate on giving preparations to employees, which will take like 10 to 20 old ages clip to accomplish their statement to supply a taking techniques into the auto that might lose the opportunity being a innovator in the market. Furthermore, Volvo could co-operated with a chemical science administration to develop a new beginning which can replace the dodo fuel, if it happened the citizens will non necessitate to pay the gasoline as high monetary values.

Furthermore, In the yesteryear the client satisfaction has been judged in footings of the public presentation of the merchandise at the minute ( or during the period ) of ingestion. An environmentally concerned consumer may reject merchandise because they are made cognizant of the societal or environmental injury that it causes in production or disposal.

They may besides avoid a merchandise because of the activities of a manufacturer, its providers or investors. The UK Green Party late advised its members to avoid Ecover detergent merchandises, despites their environmental excellence. So now if the Volvo can use a new construct of client satisfaction they can fulfill the demands of the client to place the new merchandise to aim them.

Finally, Volvo has a mark for seeking to guarantee that their fabrication of their autos and the autos they produce doesn’t have excessively much of a damaging consequence on the environment. They have cleaned up their production methods every bit good as their engines over the old ages. But even making all this there are other ventures that they could more into to assist better their environmental footmark. Many auto and makers have done ventures into bring forthing electricity powered autos.

These autos would non let go of toxic exhausts that standard autos produce and emit into the ambiance. Besides while it may be expensive they could look more into renewable beginnings of energy in their mills such as solar and wind power. This would be a much cleaner production method, and less harmful to the environment. While these options are all feasible there are expensive and may halter productiveness and may take clip to implement.

Appendix: Case survey

Our stakeholders include our clients, the communities in which we operate, employees and concern spouses – through duologue and active probe we gain insight into their world. By placing what is of import for our stakeholders we can develop a complete corporate duty image that defines our duties in footings of our three of import functions.

Responsibility as a Car manufacturer

As a maker of autos we provide personal conveyance solutions that benefit single freedom and well-being, every bit good as lending to socio-economic development. However, Volvo Cars contributes to negative mobility issues such as congestion, noise and air pollution. It is our duty to guarantee that we seek to understate the negative impact of our merchandises with sustainable concern schemes.

We have a long history of developing and integrating characteristics into our autos that benefit the community at big. One illustration is the Lambda detector which, when it was introduced into Volvo autos 1976, reduced tailpipe emanations by up to 90 % . The Lambda detector is now industry criterion. Another good illustration of how we portion much of our cognition is the three point safety belt, which is a Volvo invention that is now standard in every auto in the universe.

In order to understand our complex world, it is necessary to invariably get cognition and inspiration from outside the company. For case, we have taken onboard the decisions sing the seven ends presented in Mobility 2030 within the model of the WBCSD Sustainable Mobility Project. In our function as a car manufacturer it is important for us to place merchandise issues we need to work with. We achieve this through enterprises such as the Volvo Accident Research Team,

Responsibility as a planetary company

As a planetary trade name and company we benefit from spread outing markets worldwide. Our repute allows us to pull expertness from around the universe and beginning the best constituents that help us construct the highest quality autos in the universe. Through our supply concatenation web we extend our impact to integrate our providers, their employees and the communities in which they operate. Our supply concatenation and trader web provide us with about planetary coverage. As a consequence, our planetary duty extends to everything that we buy and sell.

By systematising our work, we try to guarantee that we and our concern spouses live up to high criterions – regardless of geographical location. Our committedness to these issues can be seen in Volvo Cars’ rigorous policies in our provider understandings with respect to environmental controls, intervention of staff and human rights.

In 2000, we signed the United Nation’s Global Compact enterprise to work for human rights, set up good on the job conditions, take duty for the environment and combat corruptness. We identify our stuff issues in this country through planetary webs such as UN Global Compact Nordic Network, our stakeholder dialogues 2002-2003 and partnerships such as Biogas Cities.

Responsibility as a local participant

As a local participant, our most of import stakeholders are our employees, the immediate communities where we operate and local governments. We have a duty to be an honest, transparent and active company. We achieve this by being a developmental, ethical and dependable employer, by lending cognition, and taking into history our environmental and societal impact in buying, production and distribution.

As an employer, our duty is to supply a safe and healthy work environment. We contribute to the community through the support of research every bit good as educational and cultural programmes in an attempt to further the following coevals of employees and beef up the repute of Volvo Cars. Our local environmental impact is something that Volvo Cars takes really earnestly. As a consequence, our production installations are amongst the cleanest in the universe. As a local participant, we define our stuff issues through our internal employee study ( Volvo Attitude Survey ) , local Stakeholder duologues and through our Governmental Affairs Department.

Our duty

Our vision is to be the most coveted and successful premium auto trade name by making the safest and most exciting auto experience. This vision guides us in our day-to-day work. Our trade name is planetary and so is our influence, even though Volvo Cars is a comparatively little company.

  • Our functions can be defined on three degrees: as a car manufacturer, as a local and planetary participant.

  • Our concern aims and our corporate citizenship committednesss feed into each other.

  • Our nucleus values are safety, environment and quality – all human-centric values.

From our position, we do non merely hold duties, we act on them. Therefore, our duty is to populate up to these values – because if we fail, the trade name suffers and finally so make our gross revenues.

In the terminal, it is our stakeholders that make up one’s mind how good we shoulder our duties.

Our challenge is to continuously populate up to their outlooks. We actively prosecute our stakeholders in duologue and usage assorted channels, in a methodical manner, to accumulate a wealth of information that helps us to be a responsible corporate citizen.

Reference List

Volvo ( 2007a ) Global Reporting Initiative. Available at: hypertext transfer protocol: // # 2_1 [ Accessed: 20 November, 2007 ]

Volvo ( 2007b ) Cleansing agent From the Start. Available at: hypertext transfer protocol: // [ Accessed: 20 November, 2007 ]

Volvo ( 2007c ) Environmental Management Systems, Available at

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Volvo ( 2007d ) Environmental Policy, Available at

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Volvo ( 2007e ) Our Duty, Available at

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Volvo ( 2007f ) Environmental Tradition, Available at

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Volvo ( 2007g ) Cleansing agent from the Start, Available at

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[ Accesses 29 November, 2007 ]

Volvo ( 2007g ) Product life rhythm, Available at

hypertext transfer protocol: // [ Accesses 12 December, 2007 ] ( 2007 ) [ Online ] URL: hypertext transfer protocol: // [ Accessed: 10 December, 2007 ] ( 2007 ) [ Online ] URL: hypertext transfer protocol: // [ Accessed: 10 December, 2007 ] ( 2007 ) [ Online ] URL: hypertext transfer protocol: // [ Accessed: 10 December, 2007 ]

Pettie, K. ( 1995 ) ,Environmental Marketing Management: Meeting the Green Challenge, Pitman Publishing, London, chapter 2, 3 pages 36-37.

Fuller, D.A. ( 1999 ) ,Sustainable Selling, Sage

Kotler, P. ( 2005 ) ,Corporate Social Responsibility, Wiley and Sons

Entrepreneur Identifies Opportunities For Business


“Entrepreneur identifies of chances, takes hazards and granaries resources with an expressed focal point on the creative activity of new merchandises, services, cognition or thoughts ( Shane 2003 ) ” . This article will present one of greatest enterprisers in China—Ma Yun, the English name is Jack Ma who is the Chairman and Chief Executive Officer ( CEO ) of Alibaba Group at nowadays, he was a “ Forbes ” magazine was founded more than 50 old ages to go the front screen of the first enterprisers in mainland China, every bit good as won the named Global Leader of Tomorrow. In add-on, Jack Ma besides served as manager of Softbank Group, China Yahoo, Chairman of the Board, Asia-Pacific Economic Cooperation ( APEC ) Business Advisory Committee under ( ABAC ) members, Alibaba, Hangzhou Normal University, Business School Dean, manager of Huayi Brothers Media Group ( hypertext transfer protocol: // ) .

Background of Jack Ma and his

Jack Ma was born in 15th October in 1964, he hometownisHangzhouZhejiangprovince of China. Hegraduated from Hangzhou Teacher ‘s College in 1988, his major is English. After he was becamean English instructor at the HangzhouElectronicEngineeringCollege. In 1995, he has had an chance that visited the United States for the first clip entree to the Internet, which was made a immense daze to him, after returning place, he established “Chinese Yellow Pages” in Internet. In 1997, he joined the Chinese Ministry of Foreign Trade, the chief responsible for the development of Chinese merchandises on its official site and the on-line trading market.

In 1999, he earnestly considered that he resign from the authorities offical work. He is one of thefounders of, to develop e-business applications, peculiarly in Business to Business ( B2B ) . At present, is a planetary inter-enterprise ( B2B ) e-commerce well-known trade names, is the universe ‘s country of international trade within the largest and most active on-line trading market and the concern community.On the one manus, in order to the success of Alibaba, so that Jack Ma was invited several times to talk the universe ‘s prima establishment of higher acquisition, including the University of Pennsylvania Wharton Shool, MIT, Harvard and so on. On the other manus, he was invited to Dawos AnnualMeeting have eight timessince 2002.

In add-on, good location, solid construction, first-class service to do Alibaba the universe ‘s first web has more than 8 million concern e-commerce web site, over 220 states and parts around the universe every twenty-four hours to concerns and merchandisers to supply 8.1 million commercial supply and demand information become a planetary concern web to advance the preferable site has been concern people as the most popular B2B web site.

Outstanding public presentation by all walks of life to do Alibaba ‘s attending. WTO Director-General of Sutherland as the first Alibaba advisers, the U.S. Department of Commerce, the Nipponese economic system, Trade and Industry, Federation of European SMEs and other authorities and private bureaus to local concerns recommended Alibaba.

Jack Ma founded Alibaba media at place and abroad, and foreign venture capitalists in Silicon Valley hailed with Yahoo, Amazon, eBay, AOL par with the top five concern schools on behalf of one of the Internet. It was established to advance the constitution of China ‘s concern recognition, in the ferocious international competition for little and medium endeavors has created limitless chances, “ Let the universe is non hard to make concern ( Ma 2010 ) . ” Jack Ma set up the personal auction site Taobao, successfully blazed a alone way localisation in China, from the first one-fourth of 2005 started to go Asia ‘s largest personal auction site.

The terminal of 2009, Alibaba Group Chairman of the Board Jack Ma appeared Xinhua News Agency, and immature editors and newsmans to carry on a “ unfastened communicating. ” This allows us to experience near to this immature enterpriser has been hailed as “ open uping Godfather ” appeal. His passion, wisdom, wit, every bit good as signature-style “ insolent ” and the Xinhua News Agency, the exciting immature editors and newsmans asked for the exchange of one flood tide after another, the hand clapping continued, express joying ( Ma 2010 ) .

How could make such successful E-business as Jack Ma who do non understand scheduling, do non understand finance, people do non understand the design, and how to come to an Internet company today, Jakc Ma joked and said that the company person asked him things, he was 95 per centum did non cognize, he perfectly did non cognize, but he knows who knows who should cognize. He said, CEO ‘s ability that they will utilize person else ‘s caput ( Ma 2010 ) .

There are two approches to analysishow Jack Mapersonality features make him go a great enterpriser in the high competitory inforamtion age, including OCEAN and PEST. Harmonizing to Baron and Harrington ‘s the OCEAN diagram shows that the successful enterpriser have the positive facets involves Openness, Extraversion, and Neuroticism. However, the negative aspectswhich are disadvantages to the enterpriser includes conscientiousness and amenity ( Baron 1981 ) .

First, Jack Ma is an openness and Extraversion, because he is unfastened to new experiences, intellectually funny, and asethetically sensitive to did his business— Alibaba, for illustration, since he foremost clip seen Internet in American, after he back place he already made determination to make concern related with Internet, even though during that clip he did non hold any cognition about Internet.

Second, through Jack Ma ‘s presentations, magazines, and web logs. It can be clearly that Jack Ma who is a Creative direction, which means that “being more originative yourself or pull offing others so that they can be more originative or guaranting that the system that is being managed operates more creatively ( Henry 2001 ) ”.For illustration, in 1999 when he taking his squad started the E-business, he did non cognize the professional cognition about Internet and computing machine, he merely got thought, but he believe that Internet will go the chief concern method during in the twenty-first century.

Although Jack Ma believe that himself is an idealistic, self-assured and aspiration individual, he is an openness, extroversion, and neuroticism.Jack Matends to take hazards, challenges premises, and scratchy individual. Namely, when he determined make, his squad group have 24 people, merely one agreed with his thought, the other 23 people disagreed his purpose.Howeverthese jobs did non halt his planning, he still persisted him manner to did and gained great successful.

Third, Jack Ma is a convergent thought which is the procedure of change overing all of the general ideas—the ends and non-specific solutions—into the specific solutions that form an application.For illustration, in people have word right, they can reason with the director, they can creative new manner to make concern, and the com he has the thought how to make the concern, while he did non understood how to make the particular and specilist occupation.

Last, JackMa, he described himself that he is an dreamer, his romantic idealism of this composite has besides brought into Alibaba, Jack Ma said that Alibaba and other companies in add-on to its appraisal of the difference is outside the employee ‘s public presentation, but besides the staff appraisal mission and values. In the hereafter, but besides add an index: Social public assistance.

Equally good as Jack Ma ‘s slogan is that “Today is really barbarous, more barbarous tomorrow, the twenty-four hours after tomorrow is really beautiful, but most of the people who died in tomorrow dark, merely those who can see the existent heroes of the twenty-four hours after tomorrow the Sun ( Ma 2010 ) ” . This is reflected that although his head is idealisation, his action is more powerful, realistic and every bit house as a stone. He has strong persist in his Internet dream on the route.

Alibaba ‘s values which is non merely the company ‘s value, but besides is Jack Ma ‘s and his squad group ‘s value. Such as the company take policies First: focal point on the client ‘s concern, to supply clients with advice and information to assist clients turn. Teamwork: Shared-sharing in order to finish the large or little, Embrace Change: Breaking through the ego, to run into the changing.Integrity: honestness, unity, maintain its promises.Passion: Never give up, optimism up. Dedicated: a professional attitude and the usual province of head to make extraordinary things.


Alibaba the following one 10th day of remembrance of the three aims: First, they want to the universe ‘s 10 million little concerns to supply equal platform ; 2nd, to make a million occupations ; Taobao online last twelvemonth, the direct creative activity of employment chances At 1.7 million, 180 million per twelvemonth, an addition of 2.5 million logistics industry, many employees because Taobao ; 3rd, one billion people world-wide consumer platforms.

The universe is needed is a more unfastened, more sharing, more the duty of the societal demands of a community-oriented endeavors, and from the community and function the society for the hereafter of societal duty of concern is full of duty, the universe needs is a sort of religious, a civilization, a belief, a dream.

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