Tradesmart Inc.: The Money-Back Guarantee Free Writing Sample

Tradesmart Inc. is a fairly broad marketplace, which, in addition to low prices, also provides customers with a unique policy of returning money for the goods. However, this system is far from ideal due to the fact that customers can return the goods essentially regardless of their condition and receive a full refund. According to Huang and Feng (2020), “From the customer’s perspective, the policy of MBG is one of the most eagerly awaited moves. Consumers are attracted by the full refund when unsatisfactory products are returned” (p. 3). A refund policy itself is necessary, as it inspires confidence in customers, which also increases their number.

From the marketing side of this issue, this policy is justified, but not from the one offered by Tradesmart Inc. Even though, according to the company’s motto, customer satisfaction is paramount, their money-back policy can easily be abused.

Despite such an attractive loophole in the company’s policy for customers, there have not been massive cases of refunds for goods yet. Even with a high risk of such situations, the company will not lose anything, since it is not Tradesmart Inc. that reimburses the money for the goods, but the manufacturers. In addition to this, all customer complaints about the product are also addressed to manufacturers, which affects their reputation, although most “defective” goods are actually working. I believe that this whole situation is ethical in relation to customers, but not ethical in relation to manufacturing companies.

A Possible Solution to the Problem

To achieve a compromise for all, I would insist on a review of the terms of cooperation. If Tradesmart Inc. doesn’t want to change its policy regarding the refunds, they must first send the goods to the manufacturer’s service department in order to conduct an examination there. In the event that the goods are actually defective and the warranty has not expired, the manufacturer will reimburse the cost or replace it with a new one.

If nothing is found, Tradesmart Inc. should reimburse; thus, all the benefits of using Tradesmart Inc. are left to customers, and manufacturers no longer receive complaints about serviceable goods. If Tradesmart Inc. would not agree to such conditions, then I would simply refuse to cooperate with them. In case nothing changes in the future, then over time, relations between companies can greatly deteriorate, and as a result, manufacturers will not be interested in further cooperation, which will only bring losses.

Reference

Huang, Z., & Feng, T. (2020). Money-back guarantee and pricing decision with retailer’s store brand. Journal of Retailing and Consumer Services, 52, 1-12.

Macronutrients Consumption: The Best Food Sources

Although, in reality, the most important biological macronutrients, such as proteins, carbohydrates, and fats, can be found in many foods, the human diet must contain the healthiest and richest polymer-rich ingredients. For instance, there is no doubt that a burger or a hot dog can contain large amounts of carbohydrates and fats, but regular consumption of such meals negatively affects the cardiovascular and endocrine systems. The purpose of this post — to find the best food sources — is due to the necessity to consume enough proteins, fats, and carbohydrates.

Carbohydrates are present in almost all products in the form of sugars: glucose, fructose, and starch. These are vital molecules that determine the energy exchange within the body. Traditionally, the best carbohydrates sources, rich in slow and digestible carbohydrates, are fruits and vegetables: pumpkins, beet, apples, quinoa, and berries. The best cereals are oats, buckwheat, peas, and lentils. Meanwhile, it is incorrect to believe that fats are poor and bad components of the diet: useful fats are best found in nuts, avocados, vegetable oils, chicken eggs, and fatty fish like salmon and tuna. Such sources contain a large number of monounsaturated and polyunsaturated fatty acids, which are essential for the body. The most useful products rich in proteins are eggs, chicken meat, cottage cheese, wholemeal bread, and fish.

Although specific data on the average consumption of macronutrients vary, on average, an adult should receive about 45-65% of calories from carbohydrates, 10-30% from proteins, and 20-35% from fats. Complying with this norm, a person guarantees themselves a complete diet. Thus, it seems that this is quite the real percentage for a person who is responsible for nutrition. Such figures mean that a person should eat all the above products in sufficient quantities every day: it is not exotic food, but available at the supermarket. However, it should be recognized that most people do not care much about the quality of the food they eat and replace healthy ingredients with fast food, semi-finished and fatty foods. In this case, an elementary preponderance of carbohydrates or fats is created, and the body does not get enough of all nutrients.

Gender Roles And Behaviors: Different Perspectives

Introduction

Gender has long been a hot topic and a point of interest for researchers, biologists, social scientists, and policymakers. Regardless of the feminism era, one goal that the movement has always strived to accomplish is to get rid of harmful, superficial labels that prescribe each gender that it can and cannot be. Doing so is challenging for many reasons: for starters, humans depend on labels and stereotypes because they assist them with navigating the world. The feminine and the masculine provide a clear, though oversimplified, classification. Another level of complexity is added by the mixed scientific evidence regarding the origins of gender differences. Now, the growing feminist movement observes the emergence of new labels – now putting feminists themselves into “bad” and “good” boxes. This essay argues that Blum’s paper on the topic is far more convincing than similar works by Gay and Devor due to its exquisite use of rhetorical devices and relevant supporting statistics.

Ethos

From the perspective of ethos, Blum’s and Gay’s credentials and background are somewhat similar in their potential in laying a solid foundation for their arguments. Both of them are college-educated women and professionals who have enough expertise in their corresponding fields that overlap. However, Gay’s distinguished academic accomplishments surpass those of Blum, which may give more weight to her work. Deborah Blum graduated from the University of Georgia where she was the editor of a major student newspaper. Today, she is a prolific author and a professor of journalism at the University of Wisconsin at Madison. Blum is accomplished in her writing career, which is evidenced by the Pulitzer Prize she received in 1992 for a book in the genre of environmental journalism. Apart from her professional life, a social role that helps her build an argument about the subject matter is that of a mother. Blum opens her article with an anecdote from her son’s childhood when he showed a very strong preference for carnivorous, aggressive dinosaurs. She ponders: “Raising children tends to bring on this kind of politically incorrect reaction (Blum 679).”

Indeed, her own experience of child-rearing allowed her to gain an insight into how differently boys and girls manifest their gender identity from an early age. In turn, Gay went to some of the best universities in the world: she received her Bachelor’s degree from Yale University, her Masters – from the University of Nebraska, Lincoln, and went to the Michigan Technological University for her Ph.D. Like Blum, Gay uses her life experiences as a source of credible evidence. In her essay, she emphasizes the fact she is a woman of color and, hence, can see more clearly the intersection between gender and face. For example, she critiques white feminism: “Some feminists don’t seem terribly concerned with the issues unique to women of color (Gay 171).” In doing so, she critiques the false dichotomy of good and bad feminism both as a person with advanced degrees and a black woman for whom the described phenomena are her lived reality.

Logos

While Devor sees gender differences as imposed and constructed (hence, “natural” roles in double-quotes), to Blum, there are both social and biological components to gender. Devor argues that “biological evidence is equivocal about the source of gender roles,” though not citing any studies or providing further factual information. Even from the perspective of social sciences, Devor’s claims are blurry and ungrounded. For instance, he writes “many activities and modes of expression are recognized by most members of society as feminine (487).” An attentive and introspective reader is likely to have a few questions such as “what activities? what modes of expression? recognized by whom exactly?” and find no convincing answers. There are vague ideas galore throughout the work: “verbal styles usually associated with men and masculinity” and “suitable and unsuitable [concreteness] for each gender class (Devor 487).” The lack of concreteness makes the article neither scientifically sound nor at least relatable to an average person. In contrast, Blum takes a much broader perspective, hinging on the premise that humans are both social and biological creatures. Just like Devor, Blum is of the opinion that there is plenty of space for society to influence a person and mold them into a certain gender. However, according to her, all humans are born with certain predispositions, but society tends to “amplify” and “exaggerate” them, molding a person into the perfect masculine or feminine image (679).

An inarguable advantage of Blum’s article over all others is the author’s ability to weave relevant scientific facts into her narration, unlike Gay who relies on anecdotal evidence and popular media. Like Devor, Blum points out the well-documented and observed male aggression but goes further by bringing up statistics and in vivo studies. Firstly, “The Gender Blur”‘s author showcases the consequences of male aggression in society and, specifically, much higher crime rates among men. Then she cites a study in monkeys that have sexual behavioral dimorphism just like humans. From early childhood, male monkeys prefer rough games while their female counterparts show no such inclination. The researchers manipulated the testosterone levels in animals, raising them in females and suppressing them in males. The experiment resulted in “creating sweet little male monkeys and rowdy young females” – in other words, the gender roles swapped (682).

At the same time, Blum abstains from biological determinism and concludes that while scientists know that hormones do play a role in gender expression, all the intricacies of their workings have yet to be uncovered. Lastly, in her article, Gay addresses a concept that is fully socially constructed, which is being a woman and being a feminist. Because there is no biological aspect to becoming “good” or “bad” at feminism, one can hardly find any studies and hard evidence. Therefore, the sources of information that Gay uses are popular media, magazines, and women in power. In the first half of her article, Gay synthesizes the different opinions on what a feminist should be like, comparing and contrasting them. In the second half, however, she resorts to autobiographical and anecdotal data to showcase the divide in the feminist movement. The author explains how she herself is a bad feminist because many of the things and activities that she likes or dislikes are stereotypically female. For instance, Gay “[hates] pink” and “[knows] nothing about the cars (173).” It is extremely hard to prove or disprove any of her ideas because so many of them are grounded in personal experiences.

Pathos

Both Blum and Gay show extensive use of pathos in their respective articles; however, Gay’s argument depends on pathos much more than that of Blum. At first, Gay evokes feelings of confusion in the reader by listing all the different definitions of feminism that set an impossible ideal for women. Because of the controversy that feminism still causes, she “sometimes cringes when someone refers to [her] as a feminist. as if [she] should be ashamed of [her] feminism or as if the word “feminist” is an insult (169).” The emotional intensity of the article peaks near the end where Gay admits that “[she] is failing as a feminist (173).” However, it does not look as if she wants pity but rather sympathy and the certainty that other women can relate to her experience. Blum does not use pathos for the same purposes but rather to demonstrate the shock of her awakening from what she knew before. “I had been fed a line and swallowed it like a sucker” – she writes referring to the myths about boys and girls that feminism had long nurtured (Blum 681). Later, it is logos that overpowers pathos in Blum’s article and becomes front and center of her argument.

Conclusion

It is in the last few decades, marked by the onset of the third wave of feminism, that gender has been looked at from new perspectives. Aside from the masculine and feminine labels, another dichotomy that came into prominence is good and bad feminism. Devor, the author of Gender Role Behaviors and Attitudes, juxtaposes the ideal male and female image but fails to provide supporting scientific evidence. Besides, she ignores the biological aspect and the cultural context of gender. Gay’s account of good and bad feminism is anecdotal and largely based on her personal experiences, which makes it difficult to prove or disprove its validity. In contrast, Blum does a great job showcasing the biological and social underpinning of gender while referring to relevant numbers and figures and citing studies.

Works Cited

Blum, Deborah. The Gender Blur: Where Does Biology End and Society Take Over?  n.d. Web.

Devor, Holly. “Gender Role Behaviors and Attitudes.” Signs of life in the USA: Readings on Popular Culture for Writers, vol. 4, 2003, pp. 484-89.

Gay, Roxane. Bad Feminist: Essays. btb Verlag, 2019.

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