Unilever And Bluewashing: Exploring Bluewashing Practices Sample Assignment

Companies being irresponsible in their promise of caring for minorities, socially disadvantaged people, and the environment are becoming a global problem in the present day. Reading the article by Reckmann (2022), which Schooley contributed to, makes an impression that the authors’ arguments are valid. The article is well-structured, defining what the authors understood by ‘CSR’ and what its functions are. It contains many sources, including quotes by qualified specialists such as Cooney. The key part of the article is the list of types of CSR. Generally, the article uses enough evidence and examples of its possible utilization in practice to be trusted. The authors seem genuine in their belief in the purpose as well.

For this paper, the Global Order/Policies form of CSR and, correspondingly, Blue Washing are chosen. The company discussed will be Unilever, which is a British chemical manufacturer. On its site, the company has released numerous statements that it is “taking action on the issues affecting our world” (“Unilever Global,” 2022). An option in the site menu is named ‘Planet & Society’ and lists numerous environmental and social problems such as climate, human rights, and responsible business. These pledges do not seem genuine due to pretentious choice of words and lack of specifics.

At the same time, when certain problems of Unilever have been uncovered, namely, poor and even dangerous work conditions in its tea manufacturing facilities, the company limited itself to a vague statement. It promised to ‘address’ the issues without stating a plan to do any measures to improve the situation (Macellari et al., 2021). Thus, Unilever fails at keeping its promises to both the UN and its customers, making their pledge bluewashing. The source of information, the article by Macellari et al., is an academic paper published in a respected journal and is therefore credible. Just as with the article by Reckmann, articles based on extensive research are usually trustworthy unless proven otherwise.

The experience of writing the paper did not provide any pivotal discovery on how companies operate. It is common knowledge that, just as new progressive practices become widespread, many corporations pledge themselves to their principles; however, they do not always follow them. The reasons for it may be various, such as not being serious about the statement originally or being unable to follow it despite a genuine intent to. Thus, Unilever’s case does not stand out of common practice.


Macellari, M., Yuriev, A., Testa, F., & Boiral, O. (2021). Exploring bluewashing practices of alleged sustainability leaders through a counter-accounting analysis. Environmental Impact Assessment Review, 86, 106489.

Reckmann, N. (2022). What is corporate social responsibility? Business News Daily.

Unilever Global: Making sustainable living commonplace. (2022). Unilever.

Implementations Of 3D Printing

3D printing is a unique technology that allows treating diseases that cannot be treated in any other way. For example, 3D printing demonstrated unique capabilities in ophthalmology, particularly for the treatment of the front and back of the eye (Sommer & Blumenthal, 2019). The possibility of personalization for each patient is a distinguishing feature of this technology, which maximizes the possibilities of medical practitioners. 3D printing appeared 10 years ago and has been actively used for more than 5 years (Sommer & Blumenthal, 2019). More broadly, 3D printing enables the production of organs, customized prostheses and implants, medical devices, and anatomical models. In ophthalmology, 3D printing enables the development of tools to help detect eye diseases, personalized diagnostic and therapeutic devices, and the printing of contact lenses and intraocular implants.


Sommer, A. C., & Blumenthal, E. Z. (2019). Implementations of 3D printing in ophthalmology. Graefe’s Archive for Clinical and Experimental Ophthalmology, 257(9), 1815-1822.

Hawthorne’s “Young Goodman Brown” And Sui Sin Far’s “Mrs. Spring Fragrance”

The naivety of young men who are all lured and ultimately give in is represented by Young Goodman Brown. The novel is a full investigation of the evil aspect of human nature and was partially influenced by the Salem witch mania of 1692. The Salem Witch Trials were primarily motivated by the duplicity of the village’s more famous residents. Moreover, the clergy’s foolishness and arrogance in supporting the prosecutions are a vital element of the story as well. The way I see it, the novel can be seen as a work that has biblical subtext. For example, Goodman Brown represents an innocent man in the beginning. In turn, the wife of Young Goodman Brown is a clear representation of his faith. Toward the end, the faith and innocence of the main character shatter. In another sense, as evidenced by his encounter with the elderly man wielding a snake staff, the protagonist is undoubtedly lured to the realm of evil and witchcraft. What makes this novel relate to the American experience is the depiction of a witch hunt, the clergy’s pretentious nature, and biblical motives.

Mrs. Spring Fragrance by Sui Sin Far represents another aspect of the American experience by narrating the story of immigration and assimilation. By retaining aspects of both nations, Mrs. Spring Fragrance connects Chinese and American culture. She balances her identity by making use of the beneficial elements of both cultures. Mrs. Spring Fragrance is defined as an extremely Americanized woman. The heroine not only quotes Western literature, but she also makes excellent American sweets. However, the author depicts the woman in such a light that she never abandons her Chinese culture, even though the story claims she is so American that there are no additional words to explain what she is learning. Far successfully explains the assimilation process when someone is raised with two ethnic traditions in a fair manner. The same problem arises for many individuals who leave their own countries. Such a story by Sui Sin Far can be relatable to most Americans since American culture is founded on immigration. As a result, the writer bases the narration on the common story of American families.

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