1. Virgin Mobile needs to determine the best pricing structure for its target market of 14 to 24-year-olds. The case presents three pricing options to consider. Which option do you think is the most suitable and why? When creating your pricing plan, be detailed in terms of factors such as contracts, subsidy amounts, additional fees, average per-minute charges, etc. Personally, I believe Virgin Mobile has two potential options.
The optimal pricing strategy for Virgin Mobile’s target market, which comprises individuals aged 14-24, would be to provide a low-cost alternative. In an oversaturated market, it is crucial for a new product to possess competitive pricing, even if it means being the most affordable choice available. This specific age group usually lacks significant disposable income, and their parents may also be unwilling to pay high phone bills. Alternatively, Virgin Mobile might contemplate positioning their product within the industry’s average price range. For example, if the standard in the industry ranges from $50 to $250, Virgin Mobile could set their prices at approximately $150.
Option three, also known as “A Whole New Plan,” focuses on the concept of starting fresh and introducing a unique pricing structure that stands out from existing options available in the market. During the discussion, Dan Schulman mentioned several key features that would be included in this option, such as the absence of contracts, a prepaid approach rather than post-paid, transparency without hidden fees, and availability of off-peak hours. When evaluating option three, it is important to consider the distinction between prepaid and post-paid minutes, as this aspect is particularly beneficial for occasional users.
Virgin Mobile is aiming to eliminate all hidden fees, in order to establish a transparent pricing model that resonates with the youth market and appeals to dissatisfied customers of competitors. I have great confidence in the profitability of my designed plan, as evident through the stock reports. Virgin Mobile’s moderate growth was demonstrated when it entered the New York Stock Exchange.
According to Yahoo.com, Virgin Mobile (NYSE symbol: VM) has experienced a 25.40% growth in revenue on a quarterly basis. This indicates that the company is consistently profitable and shows continuous growth. It is significant because it surpasses the industry average of 19.20%. The ultimate challenge for Virgin Mobile will be to sustain its innovative approach in order to compete with other companies in the industry while still generating profits. Additionally, it is worth noting that the cellular industry is notorious for having a high level of customer dissatisfaction, leading to approximately 24% customer turnover for major carriers despite the presence of service contracts.
In this market, there is minimal loyalty, which raises questions about the source of dissatisfaction and the impact of pricing variables on the consumer experience. These variables include contracts, pricing, buckets, hidden fees, and off peak hours. The big carriers have not responded adequately to customer dissatisfaction, leading to a lack of trust in the industry’s pricing plans. Young people specifically recognize the presence of numerous hidden charges and feel resentful. The modern consumer is knowledgeable and detests feeling manipulated.
Other factors that contribute to dissatisfaction with cellular providers include contracts, pricing, buckets, hidden fees, and off-peak hours. Many individuals dislike the feeling of being tied down to a specific provider and are deterred by the rigorous credit check process. Furthermore, hidden costs such as taxes, universal service charges, and various one-time expenses add to this discontent. Additionally, numerous plans impose predetermined “buckets” of minutes, requiring customers to choose and sign up for a specific amount. However, exceeding the allotted bucket of minutes often results in severe penalties in the form of exorbitant rates.
Two factors have affected the consumer experience: worries about both on and off peak hours, as well as dissatisfaction with different pricing methods. Initially, the off-peak hours began at 6:00pm but have gradually shifted to 9:00pm. The major players in the industry – AT&T, Cingular, and Verizon – hold a considerable market share which gives them a monopoly over the cell phone sector. As a result, they lack motivation to address customer dissatisfaction.
How Did Shakespeare Convey Prospero’s Character In Acct 1 Scene 2? Character Analysis
The Tempest is one of Shakespeare’s most famous plays. It was written in 1610 and it is also his last play. One of the main characters in the ‘Tempest’ is Prospero, an old wizard. The play opens with a mighty Tempest strikes the ship when Alonso the King of Naples, Ferdinand the prince of Naples, Sebastian Alonso’s brother and the current duke of Milan, Prospero’s brother Antonio along with Trinculo who is a jester and Stephano a drunk butler return to Milan from the wedding of Claribel Alonso’s daughter in Tunis.
The passengers on board began to fear for their lives. Act 1 Scene 2 opens when Prospero and his daughter Miranda on the shore of their island after witnessing the shipwreck. Miranda worries about the people on board the ship. Prospero consoles her and tells her that no one was harmed. He also decides that it time for Miranda to learn about their past. His begins his tale but doesn’t finish it. To overthrow Prospero, his brother Antonio made a truce with the King of Naples Alonso, Prospero’s rival.
Together with the help of Sebastian, Alonso’s brother they plotted to kidnap Prospero and his daughter Miranda and set them adrift on a raft for them to die. Fortunately they survived because Gonzalo the kind adviser of King Alonso loaded their raft with supplies and Prospero’s books of magic, the sources of his power. This tale is never finished because Prospero explains to Miranda that good luck has brought all his enemies to the island and puts her into a deep slumber. After he uses his charms on Miranda, he calls his spirit, Ariel.
Their conversation shows that Prospero and Ariel are responsible for the frightful storm. This conversation also tells us that Prospero is concerned about the people on board the ship and Ariel has scattered them across the isle. When I first heard the tale of Prospero’s tragic past, I felt quite sorry for him. But the way Shakespeare illustrates Prospero’s character is quite different from the way I expected him to be. I thought of him as kind, understanding but the way he is revealed in this scene shows that he is mean and cruel.
There is a very little trace of him being nice. He is very manipulative and demanding in this scene. He is also exceptionally dependent upon his two main subjects- Ariel and Caliban- for his own selfish desires which makes him very cunning. Shakespeare creates this side of Prospero with a variety of language techniques. Prospero is extremely manipulative in Act 1 Scene 2 and I think it is the most used character trait in his conversation with Ariel. When Ariel enters in the scene she is boasting about her work in the ship and quite proud of what she did.
Here Prospero flatters her with words like ‘my brave spirit. ’ The word ‘spirit’ suggests that she is like a precious gift or an angel from heaven. There can be bad spirits but the word ‘brave’ emphasises that Ariel is more of an angel than a demon. But when you look at the word ‘my’ it is as if Prospero owns Ariel and can control her like she is his property; a possession and his asks questions regarding the storm and the passengers: ‘Who was so firm, so constant, that this coil/ Would not infect his reason? ’ and ‘But are they, Ariel, safe?
In my opinion it is as if he praises her only to get what her to do his work. However, when Ariel ‘demand’ for her ‘liberty’ Prospero’s behaviour towards her changes, he insults her with terms like ‘malignant thing’ and ‘moody’ which is shows that Prospero turns aggressive and rude when people demand something of him. The word ‘moody’ implies to people who have wild mood swings but when Ariel replies, she says ‘served/Without or grudge or grumblings,’ and to this statement Prospero does not object. This suggests that Ariel isn’t ‘moody’ like Prospero claims she is.
Prospero is made to be more manipulative by the use of rhetorical questions ‘Dost thou forget/From what a torment I did free thee? ’ and ‘Hast thou forgot her? ’ The use of this language technique brings memories of Ariel’s horror- filled past. Prospero seems to take advantage of this and reminds her that she was worse before he came to the island and rescued her as her ‘groans/Did make wolves howl, and penetrate the breasts/Of ever-angry bears? ’ forcing her to look at him as a better master and manipulating her to do more ‘toil. Prospero is also very demanding and it is used to illustrate different emotions. In his dialogue with Ariel Prospero seems to be demanding through the use of questions: ‘Hast thou, spirit, performed the point of the tempest/That I bade thee? ’ Here he seems to treat Ariel like a salve because people use words like ‘Hast thou’ with slaves. Then further on, when Ariel ‘demand’ for her ‘liberty’ his demands are used to threaten her. He asks her ‘Dost though forget/From what a torment I did free thee? ’ The purpose of these questions re used to bring the memories of her painful past and to make her remember how she had been ‘imprisoned’ for a ‘dozen years. ’ When the memories of her past are brought back Ariel seems to cringe and she replies with words like ‘No, sir’ and ‘Ay, sir’ which shows that Ariel is scared of Prospero and I find it quite strange because first Ariel was telling Prospero- in many- proudly how she did this and that and here she seems frightened and replies with a ‘sir’ at the end of every answer. Prospero also demands things of Caliban.
He isn’t polite to Caliban when he calls Caliban to ‘come forth. ’ He uses phrases like ‘poisonous slave, got by the devil himself/ Upon thy wicked dam,’ This quote shows that whilst Prospero calls Ariel ‘Fine apparition’ he calls Caliban as a slave the word ‘poisonous’ seems to be used to make the reader think that it is nasty, wicked, cruel and something not many people like. This is also further emphasised with the phrase ‘got by the devil himself’ which tells me that Caliban was good but then ‘the devil’ had come and made him evil, cruel and a foul creature. Prospero also calls Caliban ‘hag seed’ and demands him to ‘fetch us fuel. ’ However, when Ariel seems scared of Prospero and answers with a word or two, Caliban is bold and tells Prospero exactly what he thinks of him and what should happen to Prospero and Miranda. I think there is a very different reply to Prospero’s threats from two of his subjects because Ariel has been his slave longer and is closer to Prospero so she knows what Prospero was capable of, but, Caliban seems to oblivious of that fact.
Prospero is unexceptionally dependent of his two of his subjects. He uses them to do all his work and Prospero seems to be doing nothing at all except creating the storm and ordering them around. He asks Ariel if she ‘performed to point the tempest/That I bade thee? ’ This proves that even though Prospero created the ‘tempest’ Ariel is the one who ‘flamed amazement’ and ‘played some tricks of desperation’ and I think she was the one who did all the work. She seems to be very tired after serving Prospero because she asks, ‘Is there more toil? in a fed up way and it suggests that she doing it unwillingly. It seems like she is doing all this work and trying hard only to get her ‘liberty. ’ Prospero is also dependent upon Caliban but not as much as Ariel. The reason why Ariel is timid and doesn’t speak to Prospero freely and why Caliban tells Prospero exactly what he thinks of him is maybe because Ariel can lose her ‘liberty’; her freedom but Caliban has nothing to lose. Prospero uses Caliban for gathering firewood and he doesn’t encourage Caliban like he encouraged Ariel.
He threatens him that if Caliban ‘neglect’st, or dost unwillingly/I’ll rack thee with old cramps. ’ Prospero also doesn’t manipulate Caliban the way he manipulated Ariel. This may be because he doesn’t need Caliban as much. He does manipulate him by telling Caliban, he would give him ‘cramps. ’ And whenever I think of cramps, I can only think of pain and suffering. Before Caliban exits, he says that ‘I must obey; his art of such power,’ suggests that Prospero is very powerful and even Caliban; the son of that ‘foul witch Sycorax’ seems quite scared of him.
This is further emphasised with the fact that Caliban says ‘It would control my dam’s god Setebos/And make a vassal of him,’ which means According to me, Prospero is very cunning. He uses Ariel to do all his work and flatters her with phrases like ‘my spirit’ and ‘brave spirit. ’ He makes her feel special so it encourages her to serve Prospero. When Ariel demands for her ‘liberty’ he uses questions like ‘Hast thou forgot her? ’ in a sly and threatening way reminding her of her past and tells her that ‘It was mine art,/When I arrived and made/The pine, and let thee out. This is used to make Ariel view him as a better master and she owes Prospero from freeing her ‘from that torment.
The word ‘art’ makes me think that arts are creative and he had to be very creative in finding a way to make the pine tree gape to let Ariel out as the charms or spell on the tree was strong, but, it also makes me think of Prospero as a more powerful wizard than Sycorax and if Ariel disobeys him, he will put her in ‘an oak/And peg thee in his knotty entrails till/Thou has howled away twelve winters. This is very cruel of Prospero, it is as if he threatens her to do his work if praises her doesn’t work (emotional blackmail. ) When think of being in an oak tree for twelve winters it feels quite painful. I don’t think I can last 12 minutes in that condition and I think Ariel doesn’t want that to. But then he bribes her with the phrase ‘Do so;/And after two days I will discharge thee. ’ Prospero uses his cunningness for a variety of purposes like bribery, cruelty and flattery with different language techniques.
Shakespeare created Prospero in a way I did not imagine he would be. I thought since he was cast out of Milan because he was selfish and did nothing, he would have changed. I thought he would understand what it feels like, but, Prospero is still demanding, cruel and manipulative. At first, I felt quite sorry for Prospero but then I realised Antonio did nothing wrong. He was just fed up with Prospero’s attitude as Antonio had to do all the work. Prospero seems to be oblivious of how working as a servant feels and I hope further into the play he realises.
The Institution Of Race And Ethnicity. American Short Stories Short Story
The United States of America has often been referred to as a melting pot, seen by many detractors as a denial of the institution of race and ethnicity. Anzia Yezierska’s collection of short stories, Hungry Hearts, delves deeper into the counterargument against the melting pot theory with two stories about two fearless yet vulnerable women: Sophie Sapinsky and Hannah Hayyeh. Their respective stories, “My Own People” and “The Lost Beautifulness” examine the oppressive institutions of ethnicity and class against the background of New York City, an amalgam of many cultures.
Each experience these women encounter shapes their character, as they are exposed to the many prejudices that come with the double-bind oppression thrust upon them. “The Lost Beautifulness” opens with the naively optimistic Hannah Hayyeh marveling at her newly renovated kitchen, which she has remodeled for the return of her son Aby from the military. She painted her heart out of this kitchen, inspired by the Stuyvesant Square mansion of her boss, Mrs. Preston. Hannah’s dreams are belittled by her husband and the neighbors, who believe that social mobility is beyond their grasp.
Neighbors rant, “she’s always on fire with the wonders of her son. ” (Yezierska 2) Nevertheless, Hannah’s optimism shines, as “shining up the house for Aby is [her] only pleasure. ” (Yezierska 1) Mrs. Preston sees Hannah’s kitchen and the positive feedback is immediate. The landlord, Benjamin Rosenblatt, is not so moved by her kitchen, and proceeds to raise Hannah’s rent. Mrs. Preston offers her charity, but Hannah absconds her naivete and rejects her offer. “I want no charity! You think maybe I came to beg?
No–I want justice! ” (Yezierska 7) She sees right through Mrs. Preston–that her offer is out of pity and not out of gratitude. This offers a classic example of the rich feeling obligated to help out the poor, and not doing so out of sympathy. Sympathy could easily transpire from Mr. Rosenblatt and Mrs. Preston; they are fellow Jews after all. Still, class differences cancel out commonalities in ethnicity. This continues to be a theme in Yezierska’s work. “My Own People” opens with Sophie Sapinsky apartment hunting.
A fellow lower class woman named Hannah Breineh lets her live with her and her daughter, Fannie for three dollars a month. Class differences are clear with this determination of the rent, with Hannah remarking “you can’t have Rockefeller’s palace for three dollars a month. ” (Yezierska 625) Sophie is a fledgling writer, struggling to make ends meet and have her voice heard by the masses. Nevertheless, her determination stands out. “Whether I can write or can’t write–I can’t stop writing. I can’t rest. I can’t breathe…
The beat from my heart–the blood from my veins–must flow out into my words. ” (Yezierska 627) When Hannah and Fannie are both arrested for violating child labor laws, their journey for justice lights a fire in Sophie. The realism of class disparity sticks out. “Hannah Breineh is real. Hannah Breineh is life. ” (Yezierska 631) A so-called “friendly visitor” from the Social Betterment Society and a rich lawyer in a seal-skin coat named Mr. Bernstein exhibit the grandiosity of rich Jews. Once a poor person strikes it rich, they lose sight of their roots and absorb the wealth.
Mr. Bernstein is a classic example of this. As Mr. Bernstein tries to summarize Hannah’s case and the “friendly visitor” offers charity, Sophie turns livid. She screams out, “You are the greed–the shame of the Jews! ” (Yezierska 633) Sophie has finally found her voice and it is implied that her next piece of work will be inspired by the struggles of Hannah Breineh. Hungry Hearts was written at the height of the influx of Jewish immigrants to the United States in the beginning of the 20th century.
They faced several kinds of oppression, but Anzia Yezierska chooses to focus on classism and ethnic oppression in “My Own People” and “The Lost Beautifulness. ” Additionally, gender plays a part too, as the two respective protagonists are women. Sophie Sapinsky and Hannah Hayyeh fight for their voices to be heard in a world where they are virtually silenced and forced to oblige to their superiors. Eventually, they break from their subservience to voice opposition to the oppression they face, and implications arise that a brigade against the oppression will commence.