Western Movies And Arab Youth Homework Essay Sample

Policymakers and scholars acknowledge that the media plays a fundamental role in the life of young people. The media shapes the dynamics of the cultures embraced by the youth. Youth everywhere, the Arab world not an exception, are frequent users of technology and watching movies being one of the main uses (Kraidy, 2008). The occurrence is even predominant in the Arab world due to the high percentages of young people in the Arab countries. In general, an Arab youth spends more time watching television or movies than they spend at school or with their families. The United Nations Population Fund sources reveal that about a third of the population in the Arab world is below fifteen years, with the mean age in the countries being 22 years (Hachten & Scotton, 2011). The situation means that the youths have an influence on the socio-cultural, economic, educational and political scenes in the Arab world due to their large population.

The Western movies tend to reflect a lifestyle that is luxurious in nature and full of freedom, different from the contemporary lifestyle in the Arab world. When the Arab youth watch the American lifestyle from these movies, the shows are bound to affect their attitudes and values. The movies may make such individuals question what they have always believed in for a long time. Hence, many youths are influenced by these lifestyles since most of them want to live and carry out themselves in ways similar to those depicted in the movies (Hachten & Scotton, 2011).

In a country like Iran, the government regulates the media to make sure that the contents of the television programmes are in line with Islamic principles. In fact, several homes have satellite dishes from which the youth are able to access programmes from the Western countries. The government usually dismantles the satellite dishes to bar the citizens from watching the Western content, but the curious youth still get means to acquire the content. In most cases, the youths are coming up with several means of accessing movies from the west through buying and downloading them from the internet even in cases where the government has put restrictions (Mahdi, 2003)

There is a fear that Western movies are affecting Arab Youth. Parents believe that these movies are the source of the queer behaviours among the youths. Even though most youths are passive audiences, there is the fear that they tend to pick the wrong ideas and practices (Kraidy, 2008). Arab youths are most likely to be affected, given that they are very flexible, both culturally and socially. The flexibility allows them to shift easily from one culture to the next. Arabian youths are the main targets due to the high rate of unemployment in the Arab world (Mahdi, 2003). The youths have a lot of time at their disposal, and most of them spend it watching American movies. In fact, Western movies are easily accessible. Some of such movies are shown on television that most youths watch through satellite, buy or rent from the internet.

Access to Western movies and advanced technology has made several Arab youths to embrace new identities based on their own individual preferences. Many young people from the Arab world take personal decisions not influenced by the restrictions of the traditions, societal norms and cultures of the Arab world (Mahdi, 2003). Not all of the Western cultures that the Arab youth have embraced can be viewed as negative. Some of the positive aspects include seeking employment and independence, which include not fully relying on parents. Besides, studies show that several positive dreams of the Arab youth are instilled through the Western movies that they watch.

According to Khalil and Kraidy (2007), controversy has arisen due to several programmes aired on television that try to suggest changes to the existing roles among different genders or the role that religion plays in the public life. Some of the programmes are also viewed as having a negative influence on Arab youth. Some of the most controversial ones are talk shows, religious and music programmes. The music videos have brought about questions on women’s status and sexual behaviour in the Arab world as well as social and gender values, which the Arab youth should not get exposed to in the end. The religious programmes are also being criticized for being carried in a way that appeals to various groups, not as it was originally intended. The social talks openly discuss very sensitive issues. For instance, certain values are promoted in the movies that are not in line with the Islamic culture practised in the Arab world (Khalil & Kraidy, 2007).

With the ease of access, the question of whether Western movies affect their attitude and beliefs rise up. The level at which exposure to Western movies is influencing the Arabian youths’ identities has increased (Kraidy, 2008). Arab youths have adopted Western culture and have stuck to their native cultural practices and Islamic religion. The relationships between sexes have increased. Initially, in the Arab world, young people of opposite sexes were not supposed to be associating.

However, embracing the cultures, they have learnt through movies makes some of them have intimate relationships secretly. Some of the families belonging to the middle and upper classes at times hold parties at their homes, which give the youth a chance to get the phone numbers and email addresses of those of the opposite sex and interact with them later. Arab youths do so since they are not allowed to interact publicly (Khalil & Kraidy, 2007). Most of the young people from upper and middle classes have embraced dressing and entertainment styles of the west. The Arabian girls’ modes of dressing have changed to be revealing and daring. The conservative nature of Islamic is slowly being eroded out.

Arabian youths prefer Western movies to their local movies. The occurrence is not derived from the fact that they want to learn the new culture, but since the Arabian movies are often of poor quality. Western movies have used advanced technology and quality graphics (Khalil & Kraidy, 2009). Most of the Arabian movies are politically based despite being under constant supervision of the government. Thus, to get various topics about a movie, their youths turn to Western movies. The movies also address issues that affect the youths, namely marriage, employment or education that are often not discussed at home or in the Arabian movies (Khalil & Kraidy, 2009).

Not all Arab youths are affected negatively by Western movies. In fact, most of them only filter the contents of the movies and pick what works for them and in line with their cultural practices. The Arabian youths hardly do what every movie displays, but only those that please them (Mahdi, 2003).

The youths watch Western movies founded on the fact that they have no other alternative unless the content of the local movies is changed. They also do not watch the movies as a replacement of television programming and local movies in their countries but due to the advancement in the use of technology and graphics in Western movies. The youths are also able to find diversity, freedom and pleasure from the Western movies that it is impossible to get from the local Arab content. The Arabian youths view the local content as more focused on the adults and not enjoyable to them (Mahdi, 2003). The youth get to consume the Western content just to fill up the areas in which their local content has failed.

The faith of the Arab youth ensures that they stick to their beliefs and are not negatively affected in any way by the Western movies. In most cases, religion guides them on what is wrong and right. From a study by Khalil and Kraidy (2007), the Arabian families are strict and opposed to Western culture. Thus, these families would not easily allow their children to slip founded on the content they get from Western movies.

In conclusion, it is a fact that the local identities of the Arab youth are being modified due to the impact of access to media from the Western world, with movies being a leading avenue (Khalil & Kraidy, 2009). The identities of the youth are adapting to global trends, but that does not mean that they are completely being eroded or overtaken by a single global culture. What the youths consume from the movies is overridden by the previously instilled religious and social values. Some of the youths also watch such movies for pleasure. The youths hardly intend to copy the lifestyle of the Western world.


Hachten, W. & Scotton, J. (2011). The world news prism: Challenges of digital communication. Hoboken, NJ: John Wiley & Sons. Web.

Khalil, J. & Kraidy, M. (2007). The Middle East: Transnational Arab television. The Media Globe, Trend in International Mass Media. Lanham, MD: Rowman and Littlefield. Web.

Khalil, J. & Kraidy, M. (2009). Arab television industries. New York, NY: Palgrave Macmillan. Web.

Kraidy, M. (2008). Youth, media and culture in the Arab world. International Handbook of Children, Media and Culture. London, UK: Sage. Web.

Mahdi, A. (2003). Teen life in the Middle East. Portsmouth, NH: Greenwood Publishing Group. Web.

The Coca-Cola’s And Pepsi Co.’s Employee Training

Development for human capital

Coca Cola and Pepsi Cola conduct regular training and development for their employees. Training and development programmes for employees in these organisations aim to instil knowledge, skills and attitudes required for the job and promoting organisational culture.

Given the ongoing changes in the labour market, it is recommended that Coca Cola and Pepsi Cola should constantly review their training and development programmes to match shifts in the labour market and industry changes. Moreover, competition among companies and growing business needs imply that employees require increased skills in business, technical aspects and leadership (The Coca-Cola Company 1).

The companies have adopted unique on-boarding processes to meet their new hires’ requirements. All companies’ on-boarding processes are planned, multifaceted approaches, formal orientation programmes are implemented and on-boarding plans are used to guide the process throughout the period. At Coca Cola, for instance, there is a well-structured plan for new hires for “daily self-study, on-the-job learning, peer coaching, reflection, and weekly manager assessments” (Fritz, Kaestner and Bergmann 15).

The plan is designed to facilitate learning for new hires. Conversely, Pepsi Cola has developed standards for on-boarding processes for new hires to reduce turnover, enhance new hires’ engagement and productivity. Overall, on-boarding processes for both companies involve coaching and evaluation to understand how training is translated into actual work performance.

Training and development topics for Coca Cola and Pepsi Cola include different topics. Pepsi Cola and Coca Cola training topics aim to equip employees with technical, management, risk management, finance, and leadership skills among others. In addition, both companies have global presence and on this note, Coca Cola focuses on “leadership; marketing; human rights; ethics and compliance; diversity; sustainability; finance; and other competencies” (The Coca-Cola Company 1).

Training is delivered to new hires based on their respective positions and roles. However, specific training on leadership targets senior level managers and top-level executives. Management training targets managers at various levels and business units, including sales, design, customer service and marketing among others.

Training methods include coaching, conferences, workshops, seminars, guided discussion, storytelling and on-the-job training among others (Mathis and Jackson 236). Both companies expect their employees to acquire leadership, business and technical skills through these training methods.

Coca Cola and Pepsi Cola measure transfer of learning to determine effectiveness of their training and development programmes on employees. The companies provide pre-tests and post-tests to determine changes in employees after training. Kirkpatrick’s model is also used to evaluate trainees’ reaction to training, learning outcomes, changes in job behaviours and performance and results of human resource development initiatives based on return on investment (ROI) and contributions among others (Kirkpatrick and Kirkpatrick 56). They give their reactions to training methods, materials and contents. Learning evaluations involve reviewing how trainees have acquired information, techniques and concepts of training. Behaviour evaluations show behaviour changes and attitudes towards the job.

Training is relevance to needs of new hires and employees because they aim to provide skills, knowledge and attitudes required for jobs and to benefit the company, new hires and customers (Fritz et al. 15). In fact, both companies have scheduled their training programmes to cover for identified knowledge gaps.

Pepsi Cola and Coca Cola use internship and mentor programmes to nurture their employees. Senior executives and managers have been instrumental in these roles. Moreover, employees understand and are aware that promotions are based on merits and there is a clear ladder for promotions.

Works Cited

Fritz, Kelly, Mark Kaestner and Marshall Bergmann. “Coca-Cola Enterprises invests in on-boarding at the front lines to benefit the bottom line.” Global Business and Organizational Excellence 29.4 (2010): 15–22. Print.

Kirkpatrick, Donald L and James D. Kirkpatrick. Evaluating Training Programs: The Four Levels. 3rd ed. San Francisco: Berrett-Koehler Publishers, 2006. Print.

Mathis, L. Robert and H. John Jackson. Human Resource Management. 13th ed. Mason, OH: South-Western Cengage Learning, 2011. Print.

The Coca-Cola Company. Associate Training. 2012. Web.

Essay Voice-over

Type 2 Diabetes, Risk Factors, Medical Intervention

Patient A.R. belonged to a high-risk group for type 2 diabetes. A.R. became the focal point for this study. It is imperative to interview to forewarn A.R. of the possible debilitating impact of type 2 diabetes. The said ailment is technically defined as a “heterogeneous collection of hyperglycemic syndromes phenotypically and genotypically different … Some type 2 diabetes cases have multifactorial pathogenesis to the complex interaction between unhealthy lifestyle habits, lack of physical activity, and overconsumption of alcohol” (Thomas, 2013, p.3). This medical condition is the outcome of the body’s resistance to insulin, and it gives rise to a common symptom – abnormal glucose levels in the blood (Dods, 2013). Those afflicted with the said malady suffers from a combination of physical manifestations that are listed as follows: 1) increased thirst; 2) frequent urination; 3) increased hunger; 4) weight loss; 5) fatigue; 6) blurred vision; and 7) slow-healing sores (Mayo Clinic, 2016). The proponent of this study interacted with A.R. creating an indirect form of intervention to warn him of the potential complications of the said dreaded disease. Ignorance of the symptoms can lead to the development of heart disease, nerve damage, foot damage, kidney damage, eye damage, and skin conditions.

Risk Factors of Developing Type 2 Diabetes

A.R. validated the rationale for his selection as the main participant in this study. He belonged to the high-risk group because of the high probability of manifesting symptoms of type 2 diabetes. There were several factors mentioned during the interview that verified the said claim. He struggles with weight problems. Obesity is a common denominator when it comes to health issues faced by the immediate members of his family.

A.R. consumes large amounts of high-calorie meals. He also indulges in different types of junk food like sugared drinks and cakes. His inability to control unwanted food intake exacerbated his weight gain problem. A.R also consumes alcoholic beverages over the recommended daily allowance. He created a type of lifestyle shaped by his association with family members and close friends.

Preventive Measures to Reduce the Probability of Contracting Type 2 Diabetes

The application of preventive measures to mitigate the impact of high blood sugar requires a radical transformation of certain lifestyle habits. However, these actions necessitate the establishment of certain core values. Knowledge and experience are the prerequisites to establish the said core values that alter the way A.R. perceives food intake and the need to socialize friends and loved ones.

An effective intervention strategy for weight loss and reduced food intake calls for a sober appreciation of the negative consequences of type 2 diabetes. For example, A.R. needs to understand that millions of cases of type 2 diabetes remain undetected. In other words, millions of people are unknowingly suffering from the deadly consequences of the said disease. They go through life unable to reach their full potential because the symptoms of the said medical condition weigh them down. It is the best time to initiate the process of overhauling certain lifestyle habits.

Difficulties in Preparing a Healthy Diet

In discussions and consultations with health workers, the issue of food intake and alcohol consumption will inevitably crop up. However, it is not prudent to make a matter-of-fact pronouncement that eating healthy alternatives to junk food is the silver bullet that the health care industry utilizes in eradicating obesity. Long-term success is assured if healthcare workers enable A.R. to express the challenges he faces every time he decides to turn a new leaf and clean up his lifestyle concerns. Consider, for instance, the high cost of fresh fruits and vegetables compared to the relatively low prices for processed and canned goods.

Aside from the price difference, it is also important to point out the adjustment problems that A.R. must overcome to ease into a new diet. The consumption of junk food over a long period conditioned his palate to appreciate fast food meals over home-cooked meals. A.R. faces daunting challenges during the initial phase of the transformation process. Health care workers and counselors are expected to assist A.R. in dealing with these issues.

Seeking Medical Intervention

As mentioned earlier, there are millions of undetected cases of type 2 diabetes worldwide (Dods, 2013). Therefore, it is sensible to seek medical assistance if a person belonged to a risk group. In the case of A.R., he will reap the benefits of early detection (LeRoith, 2012). He can make drastic changes to his lifestyle before the damage to limbs and internal organs become more extensive.

Planning Care for the Group

After interacting with A.R., the opportunity to look into his personal history and personal struggles enabled the proponent of the study to see beyond A.R.’s challenges. It became clear that socio-economic factors influenced A.R.’s actions. It is not enough to deal with their problems by simply prescribing medication, a common approach that deals only with the symptoms and not the root cause of the medical condition. A holistic approach is needed to help the members of the high-risk group overcome the threat of type 2 diabetes. For example, it is best to help them establish a support group comprised of people afflicted with the same disease. Acting as an emotional anchor and source of positive reinforcements, the support group makes it easier for them to face the challenges up ahead. Patients suffering from the consequences of weight problems and excessive consumption of alcohol require the assistance of a physician and the help of counselors, confidants, and respected leaders of the community. They will act as a life coach for them.


People belonging to a high-risk group for type 2 diabetes must undergo a transformation process to overcome the need to consume high-calorie food and the desire to ingest large amounts of alcoholic beverages. They need to acquire new information, and they need to understand the sober realities of a life afflicted with the said medical condition. However, it is also important to realize the socio-economic factors that hurt those trying to lose weight and trying hard to change unhealthy lifestyle habits. Effective intervention strategies and reliable plans for helping at-risk individuals are only possible if healthcare workers and counselors acknowledge the daunting challenges encountered by people struggling with type 2 diabetes symptoms. One of the best ways to increase the likelihood of success is to establish support groups. People like A.R. require more than the scientific knowledge of a physician because they also need the help of a life coach.

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