Why Gun Control Laws Should Be Scrapped Essay Example


Columbine High School, Westroads Mall in Omaha, Virginia Tech, Northern Illinois University, and Lane Bryant in Tinley Park are places that have more than one thing in common. These places are sites where numerous victims have fallen prey to vicious gunmen who shot them to their untimely demise. Surprisingly, all these places are gun free zones.

Although there are laws that prohibit carrying guns, the gunmen in these situations obviously did not abide by the rules. Yet, it is the unsuspecting citizens who were killed, injured, or mentally scarred by these law-breaking gunmen and they were left so defenseless.

While some people believe that gun control will lower the rate of violent crimes, taking away the constitutional right to bear arms infringes on our rights and poses a threat to self defense.

How many lives at Columbine, Westroads Mall, Virginia Tech, Northern Illinois University, and Lane Bryant could have been saved if the law abiding victims and bystanders had been allowed to carry a gun for self defense?

Thus, outlawing guns is not the key to the spate of violence because the root cause of all of these events is that only outlaws have guns, while law-abiding and responsible people are left at their mercy because it is difficult for ordinary citizens to own a gun to defend themselves and their loved ones.

Although the gun control debate has become convoluted because it the arguments revolved on statements like people can sometimes be irresponsible and they might abuse the use of these guns, putting all the blame to gun ownership as the cause of all crimes and violence is irrational.

States and countries that have strict laws on gun ownership have not yet proven that these can be effective in reducing crime rates. In fact, there are even convincing data that show states and countries that have stringent gun control laws have more crimes and violence occurring than those countries that freely allows their citizens to own guns.

In this paper, we will focus on facts that prove that gun laws are ineffective and we will try to counteract on the arguments raised by proponents of gun control. By trying to see how they all miss the point why gun ownership should be supported by all law-abiding citizens, we will be able to suggest the uselessness of these gun control laws and the need of these laws to be scrapped.

Can Gun Control Laws Reduce Crime Rates?

Gun control laws are established in order to deter crime and violence. In the United States alone, latest data show that there are almost 270 million firearms and 40 percent of this is in civilian ownership (See Figure 1). With a rough estimate of 20,000 gun control laws in effect at the federal, state, and local level, these statistics show that stricter gun laws cannot be effective in reducing gun ownership.

Recent gun ownership survey of countries
Figure 1. Recent gun ownership survey of countries (from Economist.com, 30 April 2008)

Also, although U.S. has the most guns in all countries, South Africa and Colombia has higher gun murder rates than the United States. This goes to mean that it does not follow that reducing gun ownership can easily reduce gun-induced crime rates.

Previous studies that have been done in the 1970s and 1980s have similarly found no evidence of gun control laws being able to deter violent crime rates. With the use of scientific analysis and comparative data, Murray (1975) suggested that “gun control laws have no significant effect on rates of violence beyond what can be attributed to background social conditions.”

Furthermore, he found out that “controlling for basic social factors, the data show that gun laws have no significant effect on access to firearms” and “differing rates of access to handguns had no significant effect on violent acts.” Wright and his colleagues (1983) also agreed that there is little empirical evidence linking gun ownership is directly linked with changes in criminality at the individual level.

Take for example, in the case of Russia, where gun ownership is 4,000 per 100,000 people in 2002 (Table 1), the murder rate is 20.54. While compared to Finland with 39,000 gun ownership, has a negligible murder rate of 1.98 percent. What is surprising is that Luxembourg, which is supporting almost a total gun ban among citizens, placed second in the highest murder rates in countries located in Europe.

European Murder Rates and Gun Ownership
Table 1. European Murder Rates and Gun Ownership per 100,000 people ( from Kates & Mauser, 2007).

Kates and Muser (2007) further report that the U.S. National Academy of Sciences, in their 2004 evaluation from a review of 253 journal articles, 99 books, 43 government publications, and some original empirical research, they failed to identify any gun control law that had reduced violent crime, suicide, or gun accidents.

This same conclusion was also reached in 2003 by the U.S. Centers for Disease Control own research about gun control laws. Another study by Kleck and Patterson (1993) that conducted an extensive multivariate analysis of data gathered from 170 U.S. cities concluded that “gun ownership levels have no net effect on total violence rates.”

Up to the present, most studies that use state data and find that gun control legislations can alleviate crime rates appear still have not proven their position strongly.

While it is true that the United States has most gun ownership and the crime rate is one of the highest around the world, it does not follow that stricter rules on gun ownership can lower crime rates. As we can see in the European countries, high gun ownership is definitely not linked to the rise of murder rates.

Moorehouse and Wanner (2008) offered two reasons why gun control is ineffective. First is that “gun control simply does not influence the behavior of criminals in their efforts to obtain and use firearms”.

Although law abiding citizens can be expected to conform to the law and obtain permits, register guns, and enroll in firearm safety courses, criminals regularly violate the law by purchasing guns on illegal black markets or by stealing them. So it will be useless to promote total gun ban when fugitives can still access these illegal guns and the government has no novel way to deter that.

Lastly, Moorehouse and Wanner (2008) deemed that “contemporary gun control measures typically attempt to influence the process of purchasing firearms at the point of sale between licensed dealers and their customers”. Federal background checks, and often state background checks, waiting periods, and registration, are part of the process. But guns are long-lived capital assets.

The stock of privately owned firearms in the United States is large relative to annual sales. Firearms are passed down through generations of family members. They are bought and sold, traded, parted out, and given away among friends, acquaintances, and strangers.

It would be difficult, if not impossible, to constrain and regulate the transfer of firearms between non-dealer private parties. In this case, no amount of legislation can affect the ownership of guns, but what is more rational to do is to reduce crime by creating a stronger law enforcement agencies and teach gun owners how to become responsible people who has the capability to protect their property and family against danger that might strike them anytime.

Guns and Violence

It is quite illogical to link guns are causing the violent tendencies of people as much as blaming ownership of it to the spate of violence by youths who fired guns in schools like Virginia Tech and Columbine because there’s no law that regulate guns on a national level. With regards to the violent behavior, it is still quite convincing to blame violent video games to the behavior of youths that are responsible for the horrible incidents.

A study by Dietz (1998) found that nearly 80 percent of 1995’s most popular Nintendo and Sega Genesis video games included some type of aggression, ranging from sports aggression (48% of violence) to criminal victimization (52% of violence). Dietz found that in most cases, the violence was directed at another human-like character and was often quite graphic.

Dietz also noted that many of the games included violence as the key used to accomplish goals. Furthermore, socially acceptable aggression was shown in 27% of the video games. In the recent years, the amount of time Americans over age twelve played video (and computer) games rose from fifty-nine hours in 2000 to sixty-nine hours in 2003, an increase of 17% (Weier, 2007).

A 2001 review of the 70 top-selling video games found that 89% contained some kind of violence. Almost half of all games (49%) contained serious violence, while 40% contained comic violence. In 41% of the games, violence was necessary for the protagonists to achieve their goals.

In 17% of the games, violence was the primary focus of the game itself (Children Now, 2001). According to the USDHHS (2001), violence in video games can teach children aggressive strategies as children learn to imitate and identify with characters.

With the previous 1999 shootings at Columbine High School in Littleton, Colorado, where teenage students killed fifteen people, their suicide note revealed that the teenage murderers drew inspiration from the video game Doom. These incidents have moved activist Jack Thompson to grill violent video games as the source of Seung Hui Cho’s violent behavior (the killer at the Virginia Tech shooting).

Thompson was quoted commenting in Fox News that: “To be able to pull this off, with this high body count… one has to have rehearsed it in able to do it.” Later, Thompson’s mentioned that in NBC News that “according to eyewitnesses, there was a flat affect on his face, as if he were playing a video game.”

On another interview, Thompson was trying to convince the television viewers that Cho “had been immersed in the video game Counter-Strike, playing it on his computer while in college” (Hartlaub, 24 April 2007).

Although much study is still needed to prove that video games can induce violent thoughts among youths, this goes to show that pointing an accusing finger on gun ownership alone in sowing violence is not a salient argument. Violent tendencies are developed through various outside factors.

Besides that, the youthful murderers are even not rightful owners of gun. They purchased these guns illegally. By arming responsible citizens, they will be able to fight back these assailants and prevent them from sowing doom.

A great example where armed citizens can greatly reduce crime is the Orlando rape self-defense program done in 1966. Following a dramatic increase in the rate of sexual assault in Orland during that time, the police department provided a training course in handgun self-defense, which was taken by approximately 6,000 women over a six-month period.

The media gave considerable attention to the program (suggesting that women were now armed and dangerous). The rate of sexual assault dropped by nearly 90 percent in the year following the program, while surrounding communities showed either no change or increases (Robin, 1991).

Although “regression to the mean” might help to explain this drop in the number of rapes (after a tripling of rates in the previous year), nevertheless, the possibility of a deterrent effect existed because possible assailants are now afraid to conduct their criminal activities because they know that more women are now armed with a gun.

With the spate of violence, Kessler (2008) believed that “the root of America’s gun crime problem is not the number of guns in the hands of Americans, but an extensive web of gun trafficking operations that funnel firearms to criminals”.

He informed that “nearly 40 percent of all crime guns recovered in New Jersey and New York came from Virginia, Georgia, Florida, and the Carolinas” and “nine out of 10 crime guns changed hands between the first purchase (which was likely legal) to the last purchase (which was certainly illegal)”.

In this case, Kessler suggested that “what we need… is a new national strategy to reduce gun violence: Don’t restrict gun rights, but instead deepen the sense of gun ownership”. In this case, what authorities should do to deter crime is to stop gun trafficking, rather than limit gun ownership.

Widespread Gun Ownership Sows Fear

Almost all promoters of gun control resort to arguments that a society where most people have guns is like hell incarnate. They picture this scenario that kids will steal the gun of their parents and have a killing spree at school or a neighbor with a gun can immediately gun down another neighbor who parked his or her car in their front yard.

Fact is that even with gun control laws, these grim scenarios can happen. What is worse in the scenario with strict gun control laws intact is that victims cannot even defend themselves and they will still have to wait for the police to be able to survive. When the police take long to arrive, they might as well consider themselves dead when armed assailants attack their homes or their properties.

Gun ownership is more likely to benefit the vulnerable sectors of society like women. O’Neill (2000) suggested that “the best way for women to protect themselves from violent crime is to own—and be properly trained in the use of—a gun”. Most people believe that women should not resist an attacker, but research shows this to be bad advice.

A research examined 1979-1987 data from the Justice Department’s National Crime Victimization Study “found that the probability of serious injury from an attack is 2.5 times greater for women offering no resistance than for women resisting with a gun.”

Those who resisted without a gun, however, were four times more likely to be injured. The analysis showed that men, too, fared better with a gun, but the difference was not as great. In this case, having a gun would boost the confidence of a victim because they know they will be able to fight back.

When risky environments cannot be avoided, individuals can do much to protect themselves and their property. When victims of rape, robbery, or assault engage in self-protective measures, often they can significantly lower the probability that the criminal act will be completed. Under some conditions, victims might be increasing their chances of injury by the offender, but usually this is not the case.

Although more research is needed to determine the degree of risk associated with various forms of self-defense, gun ownership can provide people with appropriate self-defense. This is why self-defense training has never been more important.

Not only does it show promise for enhancing feelings of efficacy and control among women, but it also should assist participants in distinguishing between types of self-protection that are generally functional and those that are not. Being trained with guns can surely teach all people how to deal with risky scenarios and they can also be taught how to handle this weapon effectively, in order to thwart any untoward incident from happening.

With all these, responsible citizens with guns that have been educated fully about how to use it would feel safer, rather than without it. In fact, more fear can be felt if a person is in a risky situation unarmed. Enhanced skills and self-confidence can lead to reductions in unnecessary behavioral restrictions and a higher quality of life for many citizens.

Although many questions remain to be answered, it is clear that gun control laws cannot assure the safety of most people. It is being able to defend and protect your loved ones that people will feel safe and be able to sleep soundly at night. Thus, rather than sowing fear, responsible gun ownership can more likely boost the confidence of people that they can resist anything that is bound to harm them.


With all the facts available, we can confidently debunk statements that gun control can indeed reduce crime rates because there is no evidence to prove that claim. Also, with guns causing violence, we have laid down facts that various factors can induce violence, not guns alone.

We have resolved that what’s needed than being stringent with gun control laws is to educate people about responsible ownership, so that they will become independent and confident people who can protect their property and loved ones against nefarious elements in society.

In conclusion, the devastating events are not caused by lenient gun control measures and these will not be prevented by doing a total gun ban. Gun control laws need to be scrapped because these do not reduce crime, but it appears that it promotes it. These criminals do not and will not care about a record tarnished by a gun possession charge.

Also, these criminals will always ignore the laws of gun control and they will always find illegal means to possess a gun. On the other hand, for the remainder of the population that are law abiding citizens that were and would be unable to defend themselves did and do care about their futures.

Those same citizens would not want to tarnish their record with a gun possession charge. Gun-free zones only put law abiding citizens more at risk by taking away the right to bear arms by making them vulnerable. By having them equipped with weapons to protect them, they will be compelled to live peacefully without the fear of being gunned down senselessly because they will be able to defend themselves.


Children Now. 2001. Fairplay? Violence, Gender and Race in Video Games. Los Angeles: Children Now.

Dietz, T. L. (1998). An examination of violence and gender role portrayals in video games: Implications for gender socialization and aggressive behavior. Sex Roles, 38 (1998): 425-442.

Economist. 2008, Apr. 30. Gun ownership: Is that a small arm in your pocket?

Hartlaub, P. 2007, April 24. Another tragedy, another platform for video game fearmonger. San Francisco Chronicle, (Apr 24, 2007): D1.

Kates, R.B. and Mauser, G. 2007. Would banning firearms reduce murder and suicide ? A review of international and some domestic evidence, Harvard Journal of Law and Public Policy. 30(2): 649-695. Apollo Library.

Kessler, J. 2008, Spring. Deepen gun ownership, Democracy, 8, 46-49. Apollo Library.

Kleck, G. and Patterson, E.B. 1993. The impact of gun control and gun ownership levels on violence rates. Journal of Quantitative Criminology, 9, 249-287.

Moorhouse, J.C. and Brent, W. 2008. Gun control laws do not reduce violent crime. In Gerdes, L (Ed). Opposing Viewpoints: Violence. Detroit: Greenhaven Press, 2008. Opposing Viewpoints Resource Center. Gale. Apollo Library.

Murray, D.R. 1975, Oct. Handguns, gun control laws and firearm violence, Social Problems, 23(1): 81-92. 15 Oct. 2008.

O’Neill, T. 2000. Gun ownership protects people from crime and violence. Opposing Viewpoints Digests: Gun Control. Terry O’Neill. San Diego: Greenhaven Press, 2000. Opposing Viewpoints Resource Center. Gale. Apollo Library.

Robin, G. D. 1991. Violent Crime and Gun Control. Cincinnati : Anderson.

U.S. Department of Health and Human Services (USDHHS). 2001. Youth Violence: A Report of the Surgeon General. Rockville, MD: U.S. Department of Health and Human Services.

Weier, J.W. 2007. Electronics, the internet, and entertainment media. Electronic America. Detroit: Thomson Gale.

Wright, J. D., Rossi, P. H., and Daly, K. 1983. Under the Gun: Weapons, Crime and Violence in America. New York: Aldine.

How Instagram Affects People’s Lives Nowadays


Instagram’s main line of business focuses on sharing photos and videos. While operating in this line of business, the organisation has immensely altered the manner in which people perceive the world. Kelvin Systrom who is the company’s co-founder maintains that Instagram constitutes a key element of the lives of all people across the globe.

In general, the social media facilitates an interactive two-way communication. Does Instagram have negative impacts? What is the reliability of information that is exchanged across the media? Focusing on Instagram, this desertion proposes a research to determine both negative and positive impacts of social media on people’s life nowadays.

Literature Review

Little research has been completed on how social media sites influence people’s way of life nowadays. Much research dwells on the impacts of social media on nations’ economic development. Using technological knowhow in a business such as Instagram has the potential of raising one’s returns from business (Awoleye 2012).

In fact, efforts have been put to investigate how Instagram can be deployed fully by organisations to maximise their profits. The proposed dissertation research builds on the work of Awoleye (2012) who offers a discussion of the advancements of Instagram and its roles in enhancing economic development among its users.

The works of Laurent (2013) will also be used in the research to shed light on the way Instagram has altered individuals’ perception of the world. Given that the existing researches such as the works of Heinrichs, Lim, and Lim (2011) confirm that the application of media platform has the capacity to do away with meeting stakeholders in person.

With media platforms such as Instagram, businesspersons can even get in touch while they are far apart. It is most likely that a significant portion of the population has a right of admission in terms of watching images that have been shared through platforms such as Instagram. More so, it takes seconds for such images to spread to as many people as possible, thanks to the invention of Instagram.

The amount of money that individuals spend to promote their products and services through platforms such as Instagram considerably reduced in relation to other options when one considers the distance and number of people who get the promotion content. Thus, social media constitutes a sustainable platform for executing organisations’ promotion campaigns.

For operations that focus on the youthful generation, it is quite convenient to deploy the services of media platforms since majority of this category spend much of their times surfing the internet (Anwar, 2012; Heinrichs, Lim & Lim, 2011; Eltantawy & Wiest 2011).

Through media services, businesses have had an opportunity to develop successful partnership, regardless of their geographical locations and/or customer age category. In fact, companies can upload advertisements on Instagram to draw awareness of the target spectators and/or respond to any issues that arise from the consumers promptly.

With reference to the US context, ICT investments had minimal implications on organisations’ economic growth. The current desertion builds on this assertion by evaluating the impacts of Instagram on economic gains in graphic-oriented organisations.

Chowdhury (2000) asserts that sceptics fail to understand the effects of ICT innovations in alleviating poverty, enhancing communication, and enhancing organisational growth. Nevertheless, the issue of addressing food shortage has been declared a difficult task.

Nevertheless, it is wise for stakeholders to find other avenues of handling the matter before it goes out of hand. As such, Instagram comes in handy to facilitate efficient sharing of information in the form of still and moving images.

Consistent with literature on the role of ICT in enhancing the manner in which people communicate, Instagram manipulates the manner in which people communicate with one another. A study by Lee (2013) shows the central role that Instagram is playing in terms of boosting business connections across the world.

As such, the study will be crucial in this research in revealing how the platform has influenced people’s business lives. For instance, the co-founder of Instagram observes that the organisation has immensely transformed the fashion industry by facilitating the sharing of outfit images to facilitate the democratisation of fashion across the world.

However, amid this achievement, Mariella (2014) reckons that social media has some negative effects on individuals, including low self-esteem, depression, and loneliness among others. Mariella (2014) informs that the worst negative feelings are related to the sharing of photos.

Can Instagram possess positive effects on people’s lives? This dissertation proposes a research to respond to this interrogative. The obtained answer will be useful in future researches that wish to focus much on the contribution of social media sites such as Instagram, not only in business, but also in the life of any individual.

Research Objectives

Social media is becoming a part of people’s lives. Through it, people can instantly share videos, images, look for work connections, and/or establish friendships. Based on these gains, the objective of the proposed research is to determine the negative and positive impacts of a specific social media, the Instagram, on its users’ lives. The second objective involves determining whether Instagram has any notable overall negative or positive effects on its users.


To help achieve the aforementioned objectives, this project will utilise two approaches to garner data. The first approach will be secondary research while the second approach will encompass conducting a primary research.

For the first approach, a literature review will be completed on the impacts of ICT inventions such as social media sites, specifically Instagram, on people’s lives. The impacts will specifically focus on how Instagram has altered people’s lives in terms of the manner in which they communicate.

The second approach will entail conducting online interviews on randomly selected Instagram users. Analysis of the interview data will help to justify and/or assess the degree of agreement between the existing scholarly knowledge on the impacts of social media on people’s lives and the effects of Instagram on the same.

The interview questions will focus on areas such as the amount of time that Instagram users spend online in the process of sharing videos. The data collection methodologies suggest that this research deploys mixed methods of research.

For primary research, random online interview will be chosen as the preferred research mythology since it will avail a means of acquiring both qualitative and quantitative data to increase the rigor and reliability of research findings.

Time Scale

In any research, time is required to prepare for the interviews and/or arrange how data will be analysed among other activities. This research will be completed within three (3) weeks. The chart below shows an exclusive plan for all activities of the research. The chart shows all activities that will be carried out until the research is complete. It also shows the duration of each activity.

List of research activities for the proposed research dissertation.
Gantt Chart 1: List of Research Activities for the Proposed Research Dissertation.


Anwar, M 2012, ‘Consumer Attitudinal Insights about Social Media Advertising: a South Asian Perspective’, The Romanian Economic Journal, vol. 45, no. 3, pp. 265-290.

Awoleye, M 2012, ‘Economic value of ICT investment in Nigeria: is it commensurate?’, International Journal of Economics and Management Sciences, vol. 1 no.10, pp. 22-30.

Chowdhury, N 2000, ‘Poverty Alleviation and Information and Communication Technologies: Towards a Motif for the United Nations ICT Task Force’, International Journal for Economic Development, vol. 3 no.1, pp. 423-457.

Eltantawy, N & Wiest, J 2011, ‘Social Media in the Egyptian Revolution: Reconsidering Resource Mobilisation Theory’, International Journal of Communication, vol. 5 no. 2, pp. 1207-1224.

Heinrichs, J, Lim, S & Lim, K. 2011, ‘Influence of Social Networking Site and User Access Method on Social Media Evaluation’, Journal of Consumer Behaviour, vol. 10 no. 7, pp. 347–355.

Laurent, O 2013, Instagram has changed the way people see the world,” claims co-founder Kevin Systrom.

Lee, E 2013, Impacts of Social Media on Consumer Behaviour, Turku University, Finland.

Mariella, A 2014, How Instagram Is Affecting the Way We Perceive Ourselves and the World around Us.

Brainstorm For Final Project Details Memo

Research-based report

Formal reports are very important for the successful communication of the information. They are usually used instead of formal meetings or other ways of information promotion. Research-based reports are generally created in order to demonstrate business ideas to the necessary audience. Their main aim is to present the information in a concise and clear form in order to understand the main steps of professional activities.

Research-based report can be devoted to the building of the new small cottages created specially for having some rest in summer. It would be a small cottage-town in the country protected from the whole world for families and children to be able to relax and feel safety from the daily routine.

This project would be aimed at architects and constructors of the large building companies and at the investors of the future cottage-town.

The purpose of the research-based report is to provide the population with the special place for relaxation where they would feel safe like home but would be involved in the beautiful and calm atmosphere of the nature. The demand of this idea is very high that is why this project embodied in life would be popular among the citizens, who want to spend more time with their families but have no time and place for it.

Cottage- town project would be profitable for the investors and building companies and at the same time it would meet the requirements of the whole society. Research-based report would proof the necessity of this project embodiment.

The sources of the research would be merely concentrated on the interviews and different surveys related to the topic. The data would contain different recommendations for the successful fulfillment of the project concerned.

Beginning to think about oral presentation

Successful oral presentation demand a great variety of problems solution and following certain rules in order communicate the information in a proper and understandable way.

Dave Paradi, the author of the article “Solve your Biggest Marketing Presentation Problem”, presented the most important steps of how to avoid problems during your oral presentation. He states that one of the most important steps to be followed is to make standard slides of the company demonstrating particular products or programs, a so-called slide-library.

These slides would contain key visual elements necessary for oral presentation. The second step is closely connected with the training of the staff concerning slide-library creation and usage of it. The staff of the company should be aware of how to persuade the clients; in this case it would help to reach success and safe more time.

And finally, according to the author of the article, this slide-library should be updated every four months. This aspect is really important for the marketing company as its level never remains stable and should be compulsory renewed for future presentations.

Randy Lipson, the author of the article “PowerPoint Prowess: Using Presentations as Solution”, discloses the idea that one should not rely only on the presentation as most selling is usually made before the presentation. She underlines the fact that customers derive an utmost pleasure from buying something rather than being sold.

The most important method in presentation is to stress the wonderful characteristics of the goods for purchasing, not for selling. One should present the information in the way for consumers to perceive the quality of the goods far higher than the price they pay for them. Oral presentation should help to get trust of the audience for future successful deals and great selling.

One more important aspect was described by Seth Markowitz in the article “The Right Technology Solution for Your Presentation”. This article stresses the idea that technological progress resulted in the usage of different new tools for the conduction of oral presentation.

PowerPoint is not so widely used at modern presentations in comparison with Google on-line presentations and Sliderocket. The author focuses attention on the work with vendor recording the presentation and underlines the following key issues to understand in such situation:

  • The necessity to know whether the presenter require installing special software for recording demo;
  • It is important to clear up all the available distribution methods;
  • To know whether the viewer can interact on-line with content.

All three articles are very important for the successful conduction of the oral conference. The usage of modern technologies is very helpful for the information presentation.

It is necessary to present the goods in a proper way for the audience to perceive the high quality of the products and understand the necessity to buy them. The company should be perfectly prepared for the oral presentation in order to get trust; it would compulsory lead to future cooperation and a good promotion of the company brand.

The major rules described should be followed for every oral presentation. It is important to remember that possible clients would perceive the high quality of the information presentation and the way you establish rapport to them. The success depends on thorough preparations and following all the details necessary for presentation conduction.

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