Wrist & Rye Company: Marketing Strategy Homework Essay Sample

How can Wrist & Rye improve its functioning and attain higher revenues by choosing an online marketing campaign?

Wrist & Rye is a specific company that is focused on the creation and distribution of jewelry for men who adhere to a particular lifestyle. However, at the moment, it needs a new stimulus for the further development and acquisition of new customers. There are two options that include the online campaign and wholesaling. The first one should be used to create the basis for further rise. The choice is stipulated by numerous options that appear due to the adherence to the suggested model.

Thus, the W&R attains a potent tool to enhance its work. First, multiple tendencies towards the further rise of technologies and the spread of the Internet evidence the promising character of online sales and their significant impact on society. The current technological environment is also beneficial for the introduction of the above-mentioned campaign. At the same time, the companys target audience is comprised of men aged from 17 to 27.

These are the most active and informed Internet users. Analysis of consumer behavior shows that they enjoy using online shops to buy particular things, including jewelry. In such a way, starting a campaign, W&R will be able to establish better contact with the audience. Additionally, it will remain innovative, which is critical regarding the existing brand image. Using social media, the company will be able to popularize its products and remain in touch with the youth. It will guarantee a rise in the number of clients and revenues correspondingly.

What should W&R do to explore the naked wrist syndrome and acquire new customers?

At the same time, the initiation of the online marketing campaign will help to explore the naked wrist syndrome more efficiently. The fact is that in such a way the blending of particular marketing concepts could be achieved. First, the company will explore the idea of online marketing supported by specific branding strategies and direct sales. In other words, W&R will acquire an opportunity to reconstruct its brand image by associating it with innovations and popular trends in fashion.

Naked wrist syndrome is a popular tendency that should be considered when creating a particular development strategy. There are several aspects to it. First, men who demonstrate the desire to buy some jewelry or other item have several similar traits. They like innovations, follow the latest tendencies observed in society and are willing to participate in innovative programs. In such a way, W&R should obviously facilitate the development of its online strategies as it will have a positive impact on the brand image and help to explore the above-mentioned naked wrist syndrome.

Thus, the company should emphasize its innovative character by creating an outstanding website demonstrating its adherence to the latest fashion trends. There should be a hyperlink to other websites explaining the phenomenon of the naked wrist and proving its growing popularity. All visitors to the site will have an opportunity to ensure that the company suggests fashionable items that are demanded by other individuals. The given approach will help to explore the naked wrist syndrome and guarantee a significant increase in revenues.

How will the target market be affected by the chosen strategy?

Finally, adherence to the online campaign will also help to attain success regarding the target market and audience. First, the company will be able to enter a new, global market. It is a huge segment that might provide multiple perspectives for further growth. The appearance of a new actor will apparently stipulate the growth of rivalry and the emergence of the need for a significant competitive advantage.

However, W&R will be able to remain competitive because of its focus on the target audience and enhanced communication with it. The use of social media and other distribution and promotion channels will result in the establishment of long-term relations with men aged 17 to 27 who are the most active Internet users and who try to collect data about every company or item before buying it. In such a way, the brand will acquire a potent tool to impact consumers behaviors by emphasizing the unique popularity of particular items or products and their fashionable character. At the same time, the target audience will also be able to affect the functioning of the company by providing their feedback and suggesting new ways how to evolve.

The creation of this channel will help to establish effective communication between the firms officials and customers and shape behaviors and actions of both sides. Additionally, using social media and other Internet sources, the company will be able to analyze trends peculiar to the target market and audience with the primary aim to create an efficient strategy to impact buyers choices and support the high level of their interest.


  • create an innovative and informative website;
  • explore the naked wrist syndrome to increase revenues;
  • align direct communication with the target audience to impact its choices;
  • use social media to popularize the brand;
  • acquire a competitive advantage by using several ways to impact customers and remain in touch with them.

South Africa Health Care System

The assessment of the country’s health care system is an important step in the evaluation of the positive and negative aspects of medical services delivery in the given country. This will be beneficial for tracking the overall performance of the system, monitor the basic actions of the public and the private sector as well as assess the common trends in health care access, the affordability of services, and the quality of care reported by patients.

Therefore, the following report will determine the role the health care systems of South Africa play in delivering the population access to appropriate health care services at the same time with addressing the major health issues. Furthermore, the report will outline the effect culture has on the perception of health in the country, pointing at the beneficial and harmful practices for health.

Role of the South African Health Care System

A health system is defined as “all actors, institutions, and resources that undertake health actions – where a health action is one where the primary intent is to improve health” (Skolnik, 2012, p. 88). Therefore, a health system is a combination of agencies that regulate health care, those that provide clinical and preventative services, the resources that fund health care, and those that provide specialized inputs into health care.

When outlining the nature of health care in South Africa, the Department of health has the dominant responsibility for the health system in the country, especially in the public sphere. In order to achieve the goal of improving the health condition of the South African Population, the Department of Health has outlined 4 crucial objectives of increasing the expectancy of life, decrease child and maternal mortality, strengthen the effectiveness of the country’s health care system, and combat the burden associated with HIV/AIDS (South African Government, 2014, para. 3).

The health care system in South Africa is divided into two sectors: large public and small private. However, the private health care sector is of very high quality as in some cases exceeds the care provided by the European medical facilities. This is connected with the increased funding of the private sector which attracts many professionals in the field who seek good working conditions, respectable payment, as well as advanced technologies to facilitate their practice.

The role of every part of the South African health system is directly connected with ensuring that the main focus is put on the population’s health rather than on medical care, recognizing that the community is the most important component of a quality health care system, emphasizing crucial role health workers play in the health care system, ensuring the compliance with the human rights in terms of healthcare, and reducing the risks of the diseases that can negatively affect the population’s health.

The accomplishments of the South African health care system since 1994 included the public sector free primary health care, which also involves an essential program for drugs and the legislation opposing the use of tobacco, as well as the better health systems management (expansion of clinics, programs for malaria control, improved immunization, etc.). Despite the achievements, the South African health care system is still burdened by the negative impact of the HIV/AIDS epidemic that did not receive enough effort in terms of its elimination.

According to the 2012 survey, 12,2% of the South African population was diagnosed as HIV positive (Shisana et al., 2012, p. 14). The prevention and elimination of HIV/AIDS along with the improvements in terms of health care quality will require additional funding efforts to be included in the national system of health insurance (Harrison, 2009, p. 2). However, given the scale of such a challenge, there is a positive prospect for the government to achieve progress.

South African Traditions and Their Impact on Population’s Health

The greatest diversity of the populations around the world can be reflected in their attitudes towards health as well as in the effect their traditions play in day-to-day life. Furthermore, the differences in health behavior, the use of various substances like tobacco and alcohol, and the cultural factors can become great determinants for the population’s health status (Schooler & Baum, 2000, p. 3).

One of the traditions of the South African population relates to visiting traditional healers. According to Kate Wilkinson’s report (2014) in Africa Check, the World Health Organization made a claim that 80% of the South African population “depends on traditional medicine for primary health care” (para. 2). However, such a claim has not been supported by substantial evidence.

It has been reported that the rural black communities of South Africa often consult traditional healers due to high levels of poverty (Semenya & Potgieter, 2014, p. 1). Furthermore, 60% of such consultations occur in non-medical settings (Environmental Affairs and Tourism Republic of South Africa, 2005, p. 11).

Nevertheless, some groups living in rural areas of South African towns, do, indeed, visit traditional healers to solve their health problems. The results of the 2013 South Africa Statistics showed that only 1.5% percent of the population first consult “other” medical facilities like spiritual healers while 81,3% consult the public sector health care (Wilkinson, 2014, para. 23). Despite the small percent, such a tradition still greatly harms the health of the small population groups since traditional medicine rarely offers a long-term solution for an illness.

Sports are very popular in terms of the cultural heritage of South Africa. The most popular are cricket, rugby, and cricket. Other sports that get significant support both from the government and the general public are swimming, boxing, athletics, and tennis. Since the population is greatly engaged in various sports activities, the health of the South African communities can be greatly improved in terms of the physical state. Apart from sports, South Africa also has a great impact on the Scouting movement (South African Scout Association), which advocates a healthy lifestyle for the adults and the youth of all races and genders.


The South African Department of Health is the main body responsible for providing free health care in the public sector. The private sector operates much more efficiently and experiences little professionals’ shortages linked to poor financing. The primary goal of the country’s health care system relates to lowering the HIV/AIDS rates which are currently high (12% of the population affected).

The active lifestyle traditions are beneficial for the overall health of the South African citizens while the traditional methods of medicine practiced by some groups of the population cannot offer the safest and the most effective treatment for illnesses, especially when it comes to HIV/AIDS, that remains the largest challenge for the South African health care system.


Environmental Affairs and the Tourism Republic of South Africa. (2005). South Africa’s national biodiversity strategy and action plan.

Harrison, D. (2009). An overview of health and health care in South Africa 1994 – 2010: Priorities, progress and prospects for new gains. Web.

Schooler, T., & Baum, A. (2000). On the health of diverse populations. In R. Eisler & M. Hersen (Eds.), Handbook of gender, culture, and health (pp. 3-11). Mahwah, NJ: Routeledge.

Semenya, S., & Potgieter, M. (2014). Bapedi traditional healers in the Limpopo Province, South Africa: Their socio-cultural profile and traditional healing practice. J Ethnobiol Ethnomed, 10(4), 1-12.

Shisana, O., Rehle, T., Simbayi, LC., Zuma, K., Jooste, S., Zungu, N., Labadarios, D., & Onoya, D. (2014). South African National HIV Prevalence, Incidence and Behaviour Survey. Cape Town, South Africa: HSRC Press.

Skolnik, R. (2012). Global health 101 (2nd ed.). Burlington, MA: Jones & Bartlett Learning.

South African Government. (2014). Health.

Wilkinson, K. (2014). Do 80% of S. Africans regularly consult traditional healers? The claim is false.

Nursing As A Science And Nursing As An Art


When speaking about nursing, the majority of the representatives of the general population claim that it is a practice. Nevertheless, professionals who work in this sphere know that it can also be both a science and an art that can be performed while coping with their duties. Nursing is an extended field the frameworks of which are ambiguous that is why the responsibilities of these professionals are often misconstrued. As a result, it is difficult to differentiate what should be done by nurses and when it is time to call for a primary physician. The effectiveness of this practice depends on numerous factors, such as interactions with other healthcare professionals and patients, the possibility to affect emotion and behavior, and a set of acquired skills. The art of nursing deals with the knowledge and skills of professionals and with their judgment while science is associated with the expansion of knowledge and its subject. This paper will discuss nursing as both science and art, focusing on those elements that constitute it.

Nursing as a Science

Medical science is significant for healthcare because it provides professionals with an opportunity to find new methodologies and develop advanced techniques that can be used in practice. The major role of nurses is to assist their clients so that they obtain a chance to streamline their recovery and improve their well-being. The way these professionals perform their duties provides an opportunity to consider whether it is a science. In order to benefit their patients, they have to be aware of theoretical information, such as the medical terms, procedures, and treatments (Matney, Avant, & Staggers, 2015). The understanding of these elements ensures the possibility to offer optimal care. In addition to that, it is vital to be aware of symptoms and actions that should be taken to minimalize their adverse influence and overcome client’s illness. In this way, a precision that is a constituent of science is observed in nursing. Moreover, it deals with the necessity to turn theory into facts that can be used in practice. Nurses need to master their knowledge and skills constantly, which refers to science.

The scientific progress associated with the sphere of nursing deals with the practical assistance professionals require working with human beings. Nurses should always focus on their scientific purpose and be able to act creatively to provide the most benefit to their patients, which presupposes the implication of nursing as an art. In this way, professionals receive an opportunity to share their knowledge and improve the understanding of their profession. Nevertheless, it is significant to remember that all nurses have their own style of practice even though they follow particular scientific rules. The essence of art constantly emerges even if it is controlled by science as the possibility to follow facts and guidelines while individualizing all actions is present.

Nurses work with people and have to deal with associated biases. However, they are able to focus on the illness objectively without being confused by human experiences (Wu & Zhang, 2014). Their practice is associated with emotions and stress that tend to prevent professionals from performing their duties decently. Still, nurses successfully overcome numerous challenges and develop proactive approaches that allow them to manage their job accurately following a well-planned methodology.

Nursing is performed according to a strategic approach that makes it possible for professionals to enhance their practice in the framework of their profession and science. Nurse theorists, for instance, can contribute to the field and academic knowledge as they reveal critical information regarding nursing practices. New studies are constantly conducted in order to obtain additional information and introduce advanced methods and techniques.

In this way, it cannot be denied that nursing should be discussed as a science that requires professionals who operate in this sphere to understand medical terms and procedures. In practice, a physician treats symptoms in a client diagnosed with diabetes while a nurse who works with this patient and is supervised by a doctor can improve his/her condition through the provision of food that stabilizes blood sugar. In this case, nursing as a science deals with the professional’s knowledge of glucose effects.

Nursing as an Art

Nursing should be treated as an art because it deals with the professional’s ability to improve the way they perceive care delivery, revealing their performance of nursing practices (Tirado, 2016). This fact was revealed by Florence Nightingale who stated that “Nursing is an art: and if it is to be made an art, it requires an exclusive devotion as hard a preparation, as any painter’s or sculptor’s work; for what is the having to do with dead canvas or dead marble, compared with having to do with the living body, the temple of God’s spirit?” (Ward, 2016, p. 383). Nursing is targeted at the possibility to alter situation so that they bring advantageous changes to patient’s health. This very sphere is believed to have three major components of an art (Walji-Jivraj & Schwind, 2017):

  1. Product. Nursing is targeted at the enhanced operation of a patient. It is not critical to focus on any observable outcomes in this perspective.
  2. Process. Nurses need to perform numerous action in order to reach their endpoint. They initiate interactions with other healthcare professionals and with their patients, which requires an application of nursing skills.
  3. Medium. The client’s potential is targeted by a nurse. The art is to put patients in the environment that has a positive influence on their condition and streamlines healing.

For instance, when a patient who survived a car accident while his family members died is expected to obtain this information from a nurse. The police may also be willing to contact a patient to receive additional data regarding the situation and his involvement in it. A nurse is supposed to provide her assistance all this time. The way she interacts with a client is an artistic process because the professional is to find a common language with this particular individual and assist him not only during the recovery process but also when dealing with this stressful situations so that they have a minimal negative influence on his well-being. In this way, nursing appears to be an art that allows professionals to administer care effectively and to support a patient when one faces issues during this process.


On the basis of the discussed information, it is possible to claim that nursing practice consists of the elements of both a science and an art. The improvement of nursing technology and education requires the combination of scientific facts and artistic approaches. When providing care, professionals need to follow the rules and guidelines, performing them in an individualized way. The very interaction between nurses and their patients is an art that allows offering the best possible customized care. Considering science, nurses are to be accurate and have enough knowledge to treat their clients, such as the understanding of changing environments, medical terms and procedures, illnesses and their symptoms.


Matney, S., Avant, K., & Staggers, N. (2015). Toward an understanding of wisdom in nursing. OJIN, 21(1), 9.

Tirado, E. (2016). Exploring the art of nursing and its influence on patient satisfaction in acute care settings. Honors in the Major Theses, 92, 1-34.

Walji-Jivraj, N., & Schwind, J. (2017). Nurses’ experience of creating an artistic instrument as a form of professional development: An arts-informed narrative inquiry. International Practice Development Journal, 7(1), 1-18.

Ward, S. (2016). The art and science of conscious leadership. The Journal of Prosthetic Dentistry, 104(5), 383-385.

Wu, X., & Zhang, L. (2014). Enhancing the nursing discipline and developing nursing science in China. International Journal of Nursing Sciences, 1(4), 325-329.

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