Y Health And Wellness Studio: Technology Plan, Management, And Social Responsibility Sample Assignment

Technology Plan

Technology in Use

Y Health and Wellness Studio business has integrated software and hardware technological devices to support its service delivery to its clients, who are young children. The hardware components include mobile phones, tablets, and computers with physical exercise apps installed in them. The company has also subscribed to fiber optic services to facilitate the display of cycling exercise videos to young clients. The main software components are communication apps, pulsating beat apps, and automated exercise reminder apps (Ang, 2014).

Significance of Mobile Devices

The hardware components are mainly used to facilitate indoor cycling exercise programs since the relevant apps are installed on these mobile devices. The software components facilitate direct interaction with clients since these apps allow clients to see a display of different cycling exercises from the screens of these mobile devices (Ang, 2014). These technological devices have improved efficiency and optimized the internal and external physical exercise training sessions.

Customer and Technology

Customers find these technological devices effective since they are able to see the physical exercises display as the instructor demonstrated. Moreover, customers use these devices to refresh memory even when at home. In addition, the online platform allows customers to contact the physical exercise instructor at any time, even when at home (Ang, 2014).

Staff and Technology

The 24/7 support makes staff movement unlimited since customers are able to access the company services by making a call, after which staff may avail him or herself to serve this client. Moreover, customers may engage the staff in a live chat.

Management and Organization

Management Team

The management team comprises an operational director, who is the owner of the company. Under this director are two supervisors managing the physical exercise team and other support employees.

Management Structure

The company has adopted the inverted triangle management paradigm. This model is characterized by empowering employees to take many responsibilities while the directors are only limited to goal setting and leadership functions. Moreover, the inverted triangle model defines a chain of command for managing employees against present duty standards (Abd-El-Salam, Shawky, & El-Nahas, 2013).

Organizational Chart

Organizational Chart

Social Responsibility

Company and the Community

Y Health and Wellness Studio business has put down corporate social responsibility initiatives in order to be a good citizen in the community. These initiatives include physical exercise coupons, mobile clinics for healthy living, and free maintenance of the outdoor cycling public park. Y Health and Wellness Studio business participate in the community through physical exercise equip donation to support elementary schools and children’s hospitals.

As a corporate social responsibility policy, the company has set the donations to community support initiatives at 4% of its annual net profit. This percentage translates to about $5,000 per annum. In order to ensure that the community support projects are well executed, Y Health and Wellness Studio have set up a corporate engagement office consisting of two employees (Searcy & Buslovich, 2014).

Moreover, selected employees are allowed to participate in these initiatives on paid time, depending on the magnitude of each project. Since the company is a physical exercise service provider, Y Health and Wellness Studio’s donations are in the form of goods bought from other companies. Some of these products include free exercising attire and sports equipment. The donations depend on the annual performance of the business.

Environmental Sustainability

Y Health and Wellness Studio business has put in place environmental sustainability practices such as sustainable reporting, pollution control, and ethical resource utilization. These practices are in place to govern the company’s operational framework in line with the local and international environmental protection and sustainability requirements (Searcy & Buslovich, 2014). For instance, the company only uses paperless materials such as tablets and screens in service provision during indoor physical exercise sessions. All exercise manuals are also distributed in soft copy. This policy is aimed at transforming the company into a paperless organization.


Ang, L. (2014). Integrated marketing communications: A focus on new technologies and advanced theories. Cambridge, United Kingdom: Cambridge University Press.

Abd-El-Salam, E.M., Shawky, A.Y., & El-Nahas, T. (2013). The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty: Testing the mediating role. Case analysis in an international service company. Journal of Business and Retail Management Research, 8(1), 130-153.

Searcy, C., & Buslovich, R. (2014). Corporate perspectives on the development and use of sustainability reports. Journal of Business Ethics, 121(2), 149-169.

Customer Mix And Managerial Decision-Making


Companies that provide resources or services often find variations in the way that customers use their offers. Differences among customers can be used by managers to improve and diversify the company’s value proposition. Service companies are particularly sensitive to their customer mix since tailored services and offers can attract more clients and enhance customer loyalty. Molly Maid is an American cleaning company operating in most U.S. states. The organization provides a range of cleaning services to various customer segments. The present paper will look at how different customers may use Molly Maid’s services and how this affects managerial decision-making.

Cleaning as the type of service

Cleaning is the type of service where differences in customer’s needs and preferences are most apparent. Incidentally, customer’s needs in this sector are usually tied to their segment, meaning that customers belonging to one segment are likely to have similar needs and requests. For instance, working families will young children are likely to require regular house cleaning services. This is because young children can be messy, while working parents may be too busy to maintain a clean house. Similarly, senior citizens may need recurring cleaning services due to their limited ability. Young professionals without children, on the contrary, would be less likely to invest in recurring cleaning.

They usually live alone or with their significant other, and thus can meet their cleaning needs on their own. Still, this customer segment can require occasional cleaning, such as after throwing a party or moving out of an old apartment. Another customer segment to which cleaning companies often cater is stay-at-home parents with children. While these clients have sufficient time to do most of the cleaning themselves, they may request specific, time-consuming services, such as oven cleaning. Hence, different groups of customers are likely to use Molly Maid’s services very differently.

Molly Maid advantages

For Molly Maid to attract and retain clients, managers have to create and support a value proposition that meets the requirements of diverse customers. This entails managerial decision-making on various levels that would take into account different needs and requests based on targeted segments. Strategic decisions at Molly Maid show evidence of this since the company offers multiple types of cleaning. The organization’s services include recurring, occasional, move out/move in, and special event cleaning (“Our Services”). Molly Maid also engages in housekeeping, refrigerator cleaning, and oven cleaning (“Our Services”).

In this way, strategic decision-making considering the types of services offered is in line with the needs of different customer segments targeted by Molly Maid. On a lower level, managerial decisions also consider customers’ needs as part of designing promotional offers. For example, customers ordering recurring cleaning services benefit from lower rates than one-time cleaning and can customize the regularity of cleaning based on their household’s needs. Additionally, other areas of managerial decision-making can be affected by the customer mix, such as marketing or quality control. Customers with children prone to allergic reactions may require the use of higher-quality cleaning supplies, whereas young professionals ordering a post-party clean would require less attention to quality.


Overall, companies must acknowledge the different ways in which customers use their services. Customers from different segments may have diverse needs, thus affecting their service expectations and requirements. Molly Maid is among the companies that have used customers’ differences as part of its managerial decision-making. The range and scope of services provided by the company enable it to target various segments with similar services, thus attracting and maintaining more customers in the long run.


“Our Services.” Molly Maid, 2020. Web.

Information Systems In Healthcare: Overview

Being able to manage the available information is a crucial requirement for a healthcare expert in the modern era of information technology and innovative technological solutions. For this purpose, the active use of information systems is required since the identified concepts allow managing the available data and arranging it respectively. Particularly, the use of the bar code system can be seen as an important shorthand for delivering crucial data about particular medications and preventing the scenarios in which medications are misused.

The usage of bar codes was originally suggested as the means of managing misuse of medicine in the healthcare setting and the following drop in positive patient outcomes. The adoption of a bar code as the key tool for data transfer allows preventing the scenarios in which a particular drug is mismanaged and administered in an untimely manner. However, the proposed strategy also has certain limitations. Particularly, the computerized order entry is likely to lead to a drop in the rates of communication between a nurse and a patient, thus, affecting the quality of care.

Bar Code Medication Administration: Example

The use of bar codes can be seen as one of the crucial steps toward enhancing the quality of care. For instance, the provision of bar codes in the ICU context may demand the active use of applications that could help reduce the amount of time for handling the provided data and determining the needs of a specific patient. Taking the setting as specific as the veteran care environment, one must admit that making a decision in a timely manner is essential to the successful outcome and the provision of the appropriate drugs are essential (van der Veen et al., 2017). Therefore, the availability of the identified device in the setting of a nursing point-of-care facility will determine the possibility of a recovery in a large number of cases.

In the example mentioned above, a nurse will need to deploy the bar code reading software to locate crucial information about a particular medication and, thus make a decision of whether to administer the specified drug to a veteran or not. The case under analysis shows that the use of bar codes actually helps label medicine appropriately to avoid confusion and provide essential information for fast decision-making (Ma, Jheng, Jheng, & Hou, 2017). However, at the same time, the specified solution requires training and the active use of advanced skills from nurses.

Bar Code Medication Administration: Experience

The use of bar codes can be deployed successfully in the environment of acute care. The specified decision is fully justified by the specifics of the identified setting. Without the necessary to communicate with patients during the provision of healthcare services, the members of the ICU setting need accurate data about a patient and their needs, including the factors that may improve their health status and those that may lead to its further deterioration (Shah, Lo, Babich, Tsao, & Bansback, 2016). Thus, bar codes must be seen as an important approach toward maintaining the levels of quality consistent within the realm of healthcare.

However, the identified approach necessitates the consistent training of nurses and the active provision of nurse education to ensure that staff members are cable of differentiating between the instructions or different types of medication. When being a nurse, I had a rather negative experience of failing to decipher the information provided as a bar code and, thus, delivering the healthcare services of moderate quality to a patient. In fact, the identified occurrence can be seen as a rather lucky outcome since the complete misinterpretation of data and the following aggravation of a patient’s condition could have taken place. Thus, it is essential to focus on training the nursing staff to discern between different types of drugs and to deliver the services of the finest quality to the target population.


Information systems play an important role in healthcare since they allow arranging the existing data in an orderly fashion and identify the necessary information within a comparatively short amount of time. However, the successful implementation of the approaches existing within the specified systems depends on nurses’ ability to use respective technology and be capable of making decisions fast based on the obtained information.

The use of bar codes as the tool for providing nurses with essential data is also problematic due to the threat of misinterpreting the information due to flawed equipment or the inability to use it properly. As a result, the threat of a negative patient outcome rises exponentially, which limits the opportunities of delivering proper nursing care. Therefore, a reconsideration of the current approach toward introducing the bar code system to the nursing setting is required. For instance, it is crucial to provide staff members with a chance to acquire the necessary skills first. While using bar code reading equipment may not be excruciatingly difficult, nurses will spend a significant amount of time translating the information into the language that they understand unless they undergo specific training. Therefore, the active introduction of IT tools for managing information within a nursing setting is important, yet an appropriate platform for instilling changes must be prepared. As a result, delivering better nursing care due to better use of the available data will become a possibility.


Ma, P. L., Jheng, Y. W., Jheng, B. W., & Hou, I. C. (2017). Using Modified-ISS Model to Evaluate Medication Administration Safety during Bar Code Medication Administration Implementation in Taiwan Regional Teaching Hospital. Studies in Health Technology and Informatics, 245, 1370-1370.

Shah, K., Lo, C., Babich, M., Tsao, N. W., & Bansback, N. J. (2016). Bar code medication administration technology: A systematic review of impact on patient safety when used with computerized prescriber order entry and automated dispensing devices. The Canadian Journal of Hospital Pharmacy, 69(5), 394-402.

van der Veen, W., van den Bemt, P. M., Wouters, H., Bates, D. W., Twisk, J. W., de Gier, J. J.,… Ros, J. J. (2017). Association between workarounds and medication administration errors in bar-code-assisted medication administration in hospitals. Journal of the American Medical Informatics Association, 25(4), 385-392.

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